THE 2024 DIRECT 60 LIST

Daniel Martinez

Daniel Martinez

Global Retail Director | FARM Rio

“To stay competitive in today’s rapidly evolving market, our top priorities over the next two years are to deepen our connection with local communities while expanding our global footprint. By balancing our brand’s core identity with localized experiences, we aim to continue delivering happiness and authenticity to our customers worldwide.”

PREVIOUS COMPANIES: Bain & Company

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