“We are in the midst of redefining our place in the market as a fashion brand with amazing prices, really going back to the roots of who H&M is. We just relaunched our website as one of the first steps in the journey of our new brand direction. I think digital is obviously one of the fastest ways you can get that new brand vision to come to life and the fastest way you can get your customer receipt on it too. We really want to make sure that our digital site elevates our fashion and our product and that’s reflected in some of the design choices that we’ve made.”