THE DIRECT 60 LIST Of 2025

Jessica Schneider

VP, Strategic Partnerships & Business Development | French Connection

PREVIOUS COMPANIES: Children’s Apparel Network, Accessory Innovations LLC, King Features Syndicate

Insights

“To thrive in today’s dynamic market, brands must balance cultural relevance, creative ambition, and commercial discipline. I believe it comes down to protecting the core offering while delivering fresh, trend-driven, and value-led differentiation, whether through thought-provoking collaborations or strategic partnerships that fuel incremental growth, innovation, and long-term relevance. Striking that balance not only reinforces loyalty and merchant confidence, but also creates the opportunity to attract and engage new audiences.”

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