“At MotoSport, we ask our team members to attend an event and talk to consumers of all ages regardless of your role. Understanding the customer is critical to our success and a little different than other verticals I’ve worked in. For example, the individual that manages social media is a former professional rider who has a large organic following and knows what content will attract consumers. You have to know more than just social media as a platform, you have to be engrained in the industry and a sort of influencer yourself.”