“Consumers in today’s retail environment have so many ways to shop and an endless supply of information at the moment of purchase. Now more than ever, when developing your business, your strategy must emphasize your differentiating factors and consider all the reasons why someone in your audience pool won’t pick you or complete their purchase. For us, at SMAC, our brands are rooted in filling a specific void in the marketplace while providing talent-driven added value. From Michael Strahan to WEAR by Erin Andrews to Snoop Doggie Doggs, we strive to build strong brands — bringing in the talent as our secret weapon.”