SVP, Direct, Marketing, & Marketplace Business | Wacoal America
PREVIOUS COMPANIES: Perry Ellis International, Lacoste
Insights
“Technology is advancing faster than ever before, a sentiment captured by the quote, ‘it will never be as slow as it is today.’ And how people consume content has transformed. Print magazines are relaunching, and podcasts are highly popular. The traditional ‘Friday night TV show’ family viewing is largely gone. Content is now delivered across diverse platforms, catering to individual preferences on when and how they want to engage. Not only do brands have to remain relevant and offer a compelling product, they also need to provide entertainment and create a sense of ‘stickiness’ within digital culture, as that’s what customers will remember. However, it’s crucial to stay authentic. A brand can go viral, but if the product doesn’t live up to the hype, it will lead to problems.”