“To succeed today, a brand must be digitally fluent, customer-obsessed, and relentlessly adaptive. This means harnessing data and technology not just to optimize internal operations, but to deeply understand and anticipate customer needs, sometimes even before they emerge. Brands that win are those that integrate AI, automation, and real-time analytics into their core strategies, build agile teams that can pivot quickly, and create seamless, personalized experiences across all digital touchpoints.”