THE DIRECT 60 LIST Of 2026

Leala Francis

SVP, Consumer Product & Customer Experience | AG1

PREVIOUS COMPANIES: WW/WeightWatchers, Barrows, Sainsbury’s,

Insights

“Brands win today by listening harder, not shouting louder. AI is allowing us to connect the dots across consumer feedback at a speed I’ve never seen before — compressing what once took three months into three weeks. But speed only matters if it leads to better decisions. We’re using those insights to shape products before they launch, continuously improve the experience from product to CX, and ultimately drive stronger, more sustainable brand and product growth.”

2026_ Leala Francis
LinkedIn