“I believe we’re in a time where the outdoors serves as an escape for many. With the stresses of the world, constant phone use, and the inability to disconnect, the outdoors offers that release and connection point for resetting. Merrell is perfectly positioned to support this need. The more democratized and relevant we make that space for diverse consumers, the more impactful it will be. What’s exciting is that this is a new frontier for us; we haven’t meaningfully approached this space before. As a marketer, having a blank slate with strong fundamentals is incredibly appealing. There’s so much we can do, and that’s the most thrilling aspect for me.”