“One of our core acquisition strategies at KITS is First Pair Free, your first pair of glasses free so barriers to entry disappear. Buying glasses online can feel intimidating, so we remove risk, confident that once people feel the fit and finish, they come back and tell friends. Rather than pour all our budget into paid ads, we invest in product experience, and customers turn into advocates. This isn’t just a transaction; it’s a movement. We’ve gone viral because the surprise and delight moment is widely shared by customers on Reddit, TikTok, and other channels. The result is enduring word of mouth, attention, and a community that rallies around great eyewear.”