“Our ‘ACT’ model helps us navigate fierce competition and maintain an outstanding market position. A is for Alignment: As a team, we align on what truly matters. This includes understanding the competitive landscape, clarifying customer needs, and focusing on results. C is for Cultivate: We cultivate what lasts by ensuring we’re on the same page regarding customer value. This ranges from product quality and service to website and even unboxing experiences. And finally T is for Transform: We transform how we win. I challenge the team to question outdated assumptions, some of which may have worked years ago but are now irrelevant. We also aim to create new value spaces.”