THE 2024 DIRECT 60 LIST

Suparana Shokeen

Suparana Shokeen

VP, Retail IT Lead | Capri Holdings

“We have developed a comprehensive roadmap outlining the tools and technologies we plan to introduce or optimize. The strategic initiative aims to empower our business teams across all departments with customer-centric, data-driven decision-making capabilities. Our approach begins to understand our customer better, addressing crucial questions such as:

1) Are we targeting the right customer segments?

2) Are we effectively leveraging customer insights in our product development process?

3) Are we optimizing product placement in the most suitable markets and stores?

By focusing on these fundamental aspects, we aim to enhance our product strategy and market positioning, ultimately driving better business outcomes and customer satisfaction.”

PREVIOUS COMPANIES: Publicis, Sapient

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