“New Balance is a brand with a rich legacy and has recently gone through a transformation to put the consumer, our brand and data at the center. In today’s environment, consumers are looking for brands they can trust, brands that stand for things beyond the products they sell and brands that are committed to making the communities they serve better. We’ve always put our purpose first, even as we evolved with the changing industry and market. Independent since 1906, we empower people through sport and craftmanship to create positive change in communities around the world – that’s New Balance’s purpose and it drives our culture as well as how we connect with our consumers.”