By Jordan Brenner
VP of Sales & Partnerships at The Lead
What is the problem you are solving, and who are you solving it for?
Brands lose up to $29 per new customer acquired because ad dollars go to conversions that aren’t incremental. Solving for true ROI across multiple platforms is confusing, cumbersome and technically challenging. Bonsai solves this problem through first-party AI, training ad platforms and brand teams to buy incremental customers & profitable growth. Bonsai’s Platform (called Overstory) delivers first-party marketing measurement and algorithms to B2C brands on a cloud-based solution that brands own. It’s durable, cookieless, with no data engineering required.
What is new, innovative and different about your solution?
Bonsai provides brands with a data-driven advantage in media buying and performance measurement, aligning insights with real business outcomes. Unlike traditional platforms, Overstory unifies business, website, and ad data into a cloud project that delivers media mix modeling, incrementality testing, attribution & audience integrations that all reconcile to your system of record. This eliminates data wrangling and biased insights from ad platforms, making advanced measurement seamless and actionable.
What is one impactful statistic you can share that you’re proud of?
By leveraging Bonsai’s platform, the average business making $250M in annual revenue saw an increase of $56M in revenue in 2024, without increasing spend.
What is your outlook for the 12-18 months?
With tariffs tightening margins and changing the playing field, the next 12-18 months will be defined by efficiency. We plan to increase our efforts to help brands optimize their marketing spend with consolidated data.
How much money have you raised?
We are completing our seed round this spring for approximately $2M.
Session AI is the pioneer of in-session marketing. Using patented AI, Session AI predicts purchase intent in 5 clicks, enabling retailers to provide each visitor with the right offer in-session. Major brands rely on Session AI to increase revenue, reduce promos, and drive growth without the need for PII or third-party cookies. Learn more at SessionAI.com.
The Indicator | May 2nd, 2025 By Sonal Gandhi Chief Content Officer at The Lead In an unexpected twist, Saks Fifth Avenue is opening a storefront on Amazon. In tariff related news, spring sales events are happening earlier than usual, de minimis loophole ends today and Prime Day
The Indicator | April 25th, 2025 By Sonal GandhiChief Content Officer at The Lead Zales is wooing Gen Z with a new campaign – “Own it” – encouraging them to wear fine jewelry every day. Target has another buzzworthy partnership, this time with DTC brand home brand, Parachute.
Lessons in Leadership With PJ Oleksak, CEO, Nuts.com By Sonal GandhiChief Content Officer at The Lead What is one piece of career or life advice that you’ve gotten that has stuck with you? A piece of career advice that has been incredibly helpful to me is: as you
Copyright © 2024 THE LEAD
