What is the problem you are solving, and who are you solving it for?
TYB takes audience engagement to a whole new level. TYB solves the challenge of low consumer engagement and slow conversion by providing brands with a gamified, owned engagement channel. Unlike traditional loyalty programs, TYB nurtures customers from awareness to loyalty faster, rewarding them for actions beyond purchases. This drives higher LTV, AOV, and purchase frequency while offering valuable data for broader marketing efforts.
What is new, innovative and different about your solution?
TYB is a community engagement & loyalty platform that helps brands drive growth by rewarding customers for meaningful actions like creating content, referring others, providing feedback, and leaving reviews. Through gamification, TYB encourages deeper brand interaction, leading to measurable results like increased purchase frequency and higher average order value.
Who are a few of your current customers utilizing your technology?
Glossier, Rare Beauty, Poppi, Crocs, and Urban Outfitters.
What is your outlook for the next 12-18 months?
Every stage of the traditional marketing funnel is becoming less efficient. From skyrocketing CPMs driving up customer acquisition costs to loyalty and retention strategies losing impact. As a result, brands are moving beyond transactional tactics in search of deeper, more sustainable engagement. Over the next 12–18 months, the brands that rise to the top will favor owned engagement channels that drive efficiency while fostering deeper customer loyalty to increase purchase frequency and LTV.
What is one impactful statistic you can share that you’re proud of?
Brands that leverage TYB see a 24% increase in LTV and a 43% increase in repeat purchase rate compared to non-TYB users.
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