The Direct 60 List is the definitive index of brand leaders who are Mastering the Business of Brands. The Direct 60 Alumni include over 225 members. It is an exclusive community of brand leaders who continue to show the temperament, leadership, knowledge and skills most relevant for success in a transformational era. The Direct 60 List was born during the covid-era, a time when fashion, beauty and consumer brands made major investments in their digital and direct strategies. In the years since, technology adoption has accelerated, strategies have matured and The Direct 60 List alumni continue to embody the ability to adapt. While the Business of Brands has evolved in these five years since, these standout leaders continue to build capabilities, invest in innovation and foster a data-driven culture within their organizations. 

In the years following their selection, some have moved on to transform other companies while some have taken on greater responsibilities. We are proud of The Direct 60 alumni’s accomplishments and are fortunate to have the opportunity to engage with and feature them in our events and in our publications.

Join The 2025 honorees, these alumni, and more at The Direct 60 Forum on October 23rd, 2025. For more information and to apply to attend, click HERE.