The Direct 60 Forum is a celebration, a time for recognition, and a gathering of 120+ leading brand & retail executives. This by-invitation gathering is where leaders from across the industry connect, share elevated moments, benefit from exclusive content, and enjoy many memorable experiences.
The Direct 60 List honors the digitally-minded executives redefining go-to-market strategies for the world’s most iconic brands. The Direct 60 are calculated risk-takers and early adopters, positioning their brands for success in this new consumer-focused and data-driven world. These leaders continue to embrace technology, innovation, and next-gen strategies. You can see the 2024 List HERE.
In its fourth year, The Direct 60 Forum is elevated, celebratory, amusing, entertaining, advancing, and growing. From elegant wine tasting to enjoyable cocktails, powerful acceptance speeches to a well curated room – there are few evenings that can match this.
The Direct 60 List Honorees
For the fourth year in a row, The Lead is proud to recognize the 60 executives who are mastering the business of brands.
Napa to Bordeaux
Whether you have 1,000 bottles in your cellar or are completely new to the experience, expert Sommeliers bring us together around some of the most elegant wines.
The Direct 60 Standout Awards
At The Forum, we come together not only to celebrate all Direct 60 Honorees, but also to celebrate the Standout Awards for unique and special achievements.
Curated Connections
The Direct 60 Forum hosts both Direct 60 List Alumni and 2024 Honorees as well. This is a room for industry leaders to meet and reconnect in an exclusive environment.
Spa & Weekend Gift Giveaways
Special giveaways include a getaway to Wildflower Farms, Auberge Resorts Collection, spa treatments and more!
The Direct 60 Executive Dinners
Hotels at leading restaurants in New York City, these dinners are all about the food, the people and the celebration.
The Red Carpet Welcome
Worthy of the honorees being celebrated.
The Award Presentations
Highlights accomplishments of the Direct 60 honorees and the areas they are excelling in.
Curated Roundtable Discussions
Helps you connect with peers, share challenges and compare notes
Spa & Weekend Gift Giveaways
Including a night away at Wildflower Farms, Auberge Resorts Collection, spa treatments and more!
AI Panel
Featuring leading technology innovators sharing their outlook on how AI is impacting the business of brands
Network and Connect through Elevated Activities
Including wine tastings, fall cocktail classes and more!
The VIP Cocktail Reception
Bringing fall cocktails and lite bites to close out this incredible celebration.
The Direct 60 Executive Dinners
Continue the celebrations, the connections and conversations in an even more intimate setting.
Abercrombie & Fitch
adidas
American Girl
ASOS
Athleta
Bath & Body Works
Benefit Cosmetics
Camper
Camuto Group
Carhartt
Centric Brands
CHANEL
Clarks
Colgate-Palmolive
Coty
Crocs
David Yurman
Diane von Furstenberg
e.l.f. Beauty
Eddie Bauer
EssilorLuxottica
Estée Lauder Companies
Express
Faherty Brand
Fossil
Hanes Brands
Hermes
Kate Spade
L’Oreal USA
Lands’ End
Levi Strauss & Co
LVMH
Madewell
Marquee Brands
Maui Jim
Michael Kors
NEST New York
New Balance
Party City
Paul Stuart
PVH
Ralph Lauren
Richemont
Saks OFF 5th
Shiseido
Signet Jewelers
Steve Madden
Supreme
Tailored Brands
Tapestry
The North Face
Timberland
Tommy Hilfiger
UNIQLO
US Polo Assn.
Van Cleef & Arpels
Vans
Vera Bradley
VF Corporation
Walmart
Conveniently located between Fifth and Madison Avenues – and meticulously restored to its original Neo-Renaissance splendor – this landmark venue is offers vibrant energy to serve as fertile ground for creativity and commerce.
5 Madison Avenue, New York, New York, USA, 10010
Hotel Entrance on 24th Street between Madison & Park Avenues.
(A five minute walk to Prince George Ballroom)
Located in Flatiron’s historic Clocktower Building — just steps from Madison Square Park — The New York EDITION is a magnet for creatives and entrepreneurs. This luxury hotel with 360-degree city views seamlessly blends elegant design and modernity with its Madison Avenue landmark beginnings.
The Lead Room Block Starts Tuesday, October 8, 2024 and Ends Friday, October 11, 2024.
Last Day to Book is Thursday, October 3, 2024
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