The Direct 60 Forum is a celebration, a time for recognition, and a gathering of 120+ leading brand & retail executives. This by-invitation gathering is where leaders from across the industry connect, share elevated moments, benefit from exclusive content, and enjoy many memorable experiences.
The Direct 60 List honors the digitally-minded executives redefining go-to-market strategies for the world’s most iconic brands. The Direct 60 honorees are calculated risk-takers, positioning their brands for success in this new consumer-focused and data-driven world. These leaders continue to embrace technology, innovation, and next-gen strategies. You can see the 2024 List HERE.
The Direct 60 honors executives mastering the business of brands. We invite you to nominate colleagues and peers who continue to embrace technology, innovation, and next-gen strategies.
In its fifth year, The Direct 60 Forum is an elevated event that is both entertaining and celebratory. From elegant wine tasting and enjoyable cocktails, to powerful acceptance speeches and a well curated room – there are few evenings that can match this.
The Direct 60 List Honorees
Direct 60 Alumni present the awards to this year’s class.
Elegant Engagements
Join us for the elevated activations and networking moments that matter most.
The Direct 60 Standout Awards
For the fifth year in a row, The Lead is proud to recognize the Stand Out executives.
Curated Connections
The Direct 60 Forum is designed for industry leaders to meet and reconnect in an exclusive environment.
Spa & Weekend Gift Giveaways
Special giveaways include Wildflower Farms, Auberge Resorts Collection, spa treatments, and more!
The Direct 60 Executive Dinners
Hosted at leading restaurants, these dinners focus on the curated room, the food and the experience.
The Red Carpet Welcome
A moment in time to celebrate the honorees.
The Award Presentations
Highlights the accomplishments of the Direct 60 honorees and the areas they are excelling in.
Curated Roundtable Discussions
Will help you connect with peers, share challenges, and compare notes and experiences.
Vision Talks and Panel
Join leading innovators as they share insights on how technology solutions are evolving and how they will impact brand strategy, operations, and the future of business.
Spa & Weekend Gift Giveaways
Including a night away at Wildflower Farms, Auberge Resorts Collection, spa treatments and more!
Network and Connect Through Elevated Activities
Including wine tastings, incredible F&B experiences and more!
The VIP Cocktail Reception
Close out this incredible celebration with lite bites and specialty cocktails.
The Direct 60 Executive Dinners
Continue the celebrations, the connections and conversations in an even more intimate setting.
Abercrombie & Fitch
adidas
American Girl
ASOS
Athleta
Bath & Body Works
Benefit Cosmetics
Camper
Camuto Group
Carhartt
Centric Brands
CHANEL
Clarks
Colgate-Palmolive
Coty
Crocs
David Yurman
Diane von Furstenberg
e.l.f. Beauty
Eddie Bauer
EssilorLuxottica
Estée Lauder Companies
Express
Faherty Brand
Fossil
Hanes Brands
Hermes
Kate Spade
L’Oreal USA
Lands’ End
Levi Strauss & Co
LVMH
Madewell
Marquee Brands
Maui Jim
Michael Kors
NEST New York
New Balance
Party City
Paul Stuart
PVH
Ralph Lauren
Richemont
Saks OFF 5th
Shiseido
Signet Jewelers
Steve Madden
Supreme
Tailored Brands
Tapestry
The North Face
Timberland
Tommy Hilfiger
UNIQLO
US Polo Assn.
Van Cleef & Arpels
Vans
Vera Bradley
VF Corporation
Walmart
Conveniently located between Fifth and Madison Avenues – and meticulously restored to its original Neo-Renaissance splendor – this landmark venue is offers vibrant energy to serve as fertile ground for creativity and commerce.
5 Madison Avenue, New York, New York, USA, 10010
Hotel Entrance on 24th Street between Madison & Park Avenues.
(A five minute walk to Prince George Ballroom)
Located in Flatiron’s historic Clocktower Building — just steps from Madison Square Park — The New York EDITION is a magnet for creatives and entrepreneurs. This luxury hotel with 360-degree city views seamlessly blends elegant design and modernity with its Madison Avenue landmark beginnings.
The Lead Room Block Starts Tuesday, October 8, 2024 and Ends Friday, October 11, 2024.
Last Day to Book is Thursday, October 3, 2024
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