The Foremost 50 List highlights fast-growing challenger brands that are redefining fashion, beauty, home, and consumer industries.
These brands are breaking away from traditional go-to-market approaches, creating new value for consumers, and charting new paths to building relationships with the customer. They were selected to the list for their unique approach as well as their ability to make an impact on the future of the industry. By understanding this group of rising stars, leaders at every brand can identify changing market dynamics and evolving customer expectations.
The lessons, capabilities, and success stories of the Foremost 50 brands are truly brought to life at The Lead Summit, where some of the leading founders and CEOs take the stage to share their insights. Click HERE for details
Lifestyle brand and gaming company that integrates competitive gaming, entertainment, and premium streetwear.
Founder: Matthew Haag
CEO: Matthew Haag
Capital Raised: $120M
Decadent functional mushroom chocolate supplements for sleep, focus, and sexual wellness.
Founder(s): Lindsay Goodstein & Charlotte Cruze
CEO: Lindsay Goodstein
Capital Raised: Undisclosed
Clinically-proven skincare line focused on skin longevity and regeneration by harnessing active ingredients like Epidermal Growth Factors and Copper Tripeptide.
Founder: Nicolas Travis
CEO: Nicolas Travis
Capital Raised: $20M
Herbal medicine brand with proprietary signature formulas and tinctures targeting the root cause of stress and how it shows up in our bodies to heal gut health, stress, skin, sleep, immunity, and more.
Founder: Shizu Okusa
CEO(s): Shizu Okusa
Capital Raised: $15M
Whole ingredient breakfast foods with a European twist so families can prep less, smile more, and indulge better.
Founder(s): Greg Galel & Joel Davidovici
CEO: Anouck Gotlib
Capital Raised: $7M
Gut health products made with clean ingredients to help increase fiber intake, restore gut flora and support overall digestive wellness.
Founder(s): Katie Wilson & Tyson Woeste
CEO: Katie Wilson
Capital Raised: Undisclosed
Functional beverages with organic plant-based superfoods to support energy, digestion, and sleep, without refined sugar and certified plastic-neutral.
Founder: Karen Danudjaja
CEO: Karen Danudjaja
Capital Raised: $2.5M
Authentic Japanese snacks and gifts sourced from traditional makers to preserve and share their craft.
Founder: Danny Taing
CEO: Danny Taing
Capital Raised: $22M
Artfully designed and consciously-crafted olive oils, vinegars, and honeys sourced from small family farms.
Founder: Aishwarya Iyer
CEO: Aishwarya Iyer
Capital Raised: Undisclosed
Refillable and compostable medicine system that offers an impactful solution to the growing plastic waste crisis.
Founder(s): Achal Patel & Russell Gong
CEO: Achal Patel
Capital Raised: $17M
Products optimizing the home for beauty and wellness.
Founder(s): Lucas Lappe & Eric Neher
CEO: Lucas Lappe
Capital Raised: Undisclosed
Hair growth and skincare products aiming to help individuals look their best.
Founder: Stormi Steele
CEO: Stormi Steele
Capital Raised: Undisclosed
Premium ready-to-drink zero carbs, zero sugars, 100 calories, and gluten free cocktails in a can.
Founder(s): Adam & Amanda Kroener
CEO: Adam Kroener
Capital Raised: $1M
Freshly-baked cookie company crafting a rotating selection of over 80 flavors, available in stores and for nationwide shipping.
Founder: Peter Phillips
CEO: Peter Phillips
Capital Raised: $17.5M
Lifestyle golf brand aiming to raise awareness about golf among youth and non-golfers, promoting diversity and authenticity in the sport.
Founder(s): Olajuwon Ajanaku & Earl A. Cooper
CEO: Earl A. Cooper
Capital Raised: $3.4M
Healthtech company addressing health conditions by using temperature as a new pathway to the brain with patented wearable technology.
Founder(s): Sam Shames, Matt Smith, & David Cohen-Tanugi
CEO: Elizabeth Gazda
Capital Raised: $66M
Intimate wellness company creating life-changing, all-natural botanical formulas for female sexual pleasure, period relief, mid-life whole-body care and improved sleep and relaxation.
Founder(s): Jon Brandon & Mathew Gerson
CEO: Jon Brandon
Capital Raised: $8M
Apparel brand specializing in affordable, high-quality basics, including t-shirts and accessories, designed for comfort and style.
Founder(s): Matthew & Melissa Parvis
CEO: Matthew Parvis
Capital Raised: Undisclosed
Devices and apps to protect childhood through kid-first tech in age appropriate steps.
Founder: Lance Black
CEO: Nate Randle
Capital Raised: $42M
Athleisure wear that seamlessly hinges style and functionality, empowering women to feel strong and capable in every aspect of their lives.
Founder: Katherine Watercutter
CEO: Katherine Watercutter
Capital Raised: None
Protein-packed, veggie-boosted reimaging of mac & cheese and pasta.
Founder(s): Jen Zeszut & Paul Earle
CEO: Jen Zeszut
Capital Raised: $27.7M
High-quality extra virgin olive oils in fun-to-use squeeze bottles and refill cans.
Founder(s): Andrew Benin & Allen Dushi
CEO(s): Andrew Benin
Capital Raised: Undisclosed
American-made lifestyle pet brand on a mission to build the best dog kennels and accessories in the world.
Founder: Addison Edmonds
CEO: Chris Rose
Capital Raised: $3.25M
Outdoor brand for the modern woman, on a mission to bring approachability, inclusivity, and fun to the outdoors.
Founder(s): Ariana Ferwerda, Kiley McKinnon, & Karelle Golda
CEO: Ariana Ferwerda
Capital Raised: $6M
Artfully handcrafted, high-quality, made-to-order, personalized fine jewelry brand offering a rapid turnaround to commemorate individuality, meaningful moments, and cherished relationships.
Founder(s): Haverhill Leach & Andrej Strojin
CEO: Andrej Strojin
Capital Raised: None
Premium active swimwear brand redefining the activewear and swimwear space through innovative fabric, fit, and design.
Founder(s): Laura Low Ah Kee & Shannon Savage
CEO: Laura Low Ah Kee
Capital Raised: Undisclosed
High-quality, thoughtfully-designed travel products for all humans straddling multiple lifestyles.
Founder(s): Helen Lo, Jan Lo, & Derek Lo
CEO: Derek Lo
Capital Raised: Undisclosed
Award-winning blankets crafted with no-shed luxury faux-fur, providing comfort, luxury, and a sense of belonging to all who experience them.
Founder(s): Will & Tommy Higham
CEO: Will Higham
Capital Raised: None
Zero-sugar energy drinks formulated with five super ingredients.
Founder(s): Richard Laver & Michelle Laver
CEO: Richard Laver
Capital Raised: $26.5M
Lifestyle brand that blends traditional golf elements with contemporary culture, offering apparel and accessories designed to make golf more inclusive and appealing to a modern audience.
Founder: Erica Malbon
CEO: Aaron Heiser
Capital Raised: $2.1M
Brand using AI, data science, and proprietary technology to reimagine the fragrance discovery process, making it easy to find one’s signature scent.
Founder(s): Ashley Boyce, Luke Weston
CEO: Marc Chapman
Capital Raised: Undisclosed
Making salon-quality nails accessible to everyone through affordable, high-performance and joy-inducing range of products, all-in-one systems and educational content.
Founder: Sarah Gibson Tuttle
CEO: Sarah Gibson Tuttle
Capital Raised: Undisclosed
Skincare brand that offers 1-step solutions for the most common skincare concerns with effective ingredients that deliver visible results.
Founder: Enrico Frezza
CEO: Enrico Frezza
Capital Raised: $20M
OB/GYN-founded vitamin brand offering clean, targeted nutrition tailored to every stage of a woman’s hormonal lifecycle.
Founder(s): Alex Taylor, Dr. Banafsheh Bayati, & Victoria Gioia
CEO(s): Alex Taylor & Victoria Gioia
Capital Raised: $11M
Luxury sleepwear with its inherently flame-retardant kids’ pajamas that has expanded into a lifestyle brand for the whole family, including home.
Founder: Emily Hikade
CEO: Emily Hikade
Capital Raised: None
High-quality denim with luxury construction and fabrication at an accessible price point.
Founder: Grace Na
CEO: —
Capital Raised: Undisclosed
Skincare products rooted in natural ingredients, ancestral practices, and regenerative sourcing to promote a nontoxic lifestyle and support wellness through simplicity and education.
Founder(s): Bethany McDaniel
CEO(s): Tanner Luster
Capital Raised: None
Elevated everyday essentials for the modern woman, featuring classic designs and heirloom-quality craftsmanship.
Founder(s): Maria Knight, Carlisle Knight
CEO: Maria Knight
Capital Raised: None
Tech-driven marketpace for open box and overstock home, baby and kids’ gear making it easy for parents to save money while shopping sustainably.
Founder: Emily Hosie
CEO: Emily Hosie
Capital Raised: Undisclosed
Ready-to-wear label that blurs the line between day and night, creating a life-of-the-party aesthetic within each design.
Founder(s): Aviad Klin & Ohad Seroya
CEO: Aviad Klin
Capital Raised: None
Non-alcoholic brand and marketplace committed to fostering education and awareness of alcohol alternatives without judgment and with a curated collection of functional beverages, euphorics, mocktails, and dealcoholized classics.
Founder: Emily Heintz
CEO: Emily Heintz
Capital Raised: Undisclosed
Dermatologist-designed hair care line enhances hair, scalp, and skin health with clinically proven, non-comedogenic formulas for visible, head-to-toe results.
Founder(s): Dr. Iris Rubin, MD & Gregory Maged
CEO: Gregory Maged
Capital Raised: Undisclosed
High-protein, low-sugar, and lactose-free chocolate milk, designed to provide a healthier alternative to traditional chocolate milk.
Founder(s): Manny Lubin, Josh Belinsky
CEO(s): Manny Lubin, Josh Belinsky
Capital Raised: Undisclosed
Design brand using business as a force for good, pioneering sustainably engineered premium travel goods for life on the go.
Founder: Adrian Solgaard
CEO: Adrian Solgaard
Capital Raised: Undisclosed
Clinically-tested, gentle, yet effective skincare essentials and hybrid-makeup products.
Founder(s): Lauren Ireland & Marianna Hewitt
CEO(s): John Heffner
Capital Raised: Undisclosed
Beginner-friendly crochet kits featuring amigurumi designs and custom “Easy Peasy Yarn” to simplify the learning process.
Founder(s): Justine Tiu & Adrian Zhang
CEO(s): –
Capital Raised: Undisclosed
Vegan and cruelty-free French skincare brand, keeping only the essentials in their products for minimalist, concentrated, and natural formulas.
Founder: Ning Li
CEO: Ning Li
Capital Raised: Undisclosed
Clean digestive medicine that fights symptoms like heartburn and bloating with the same effective, active ingredient as many leading brands while using clean, vegan, NON-GMO inactive ingredients.
Founder(s): Lucas Kraft & Noah Kraft
CEO: Noah Kraft
Capital Raised: $15M
High-performance makeup and skincare products designed for effortless, long-lasting wear.
Founder(s): Michael Malinsky & Marina Kalenchyts
CEO: Michael Malinsky
Capital Raised: Undisclosed
Award-winning pet brand known for making animal wellness accessible for dogs and their owners.
Founder: Daniel Haarburger
CEO: Daniel Haarburger
Capital Raised: $1.6M
Volleyball footwear, apparel and equipment designed specifically to meet the needs of women and girl athletes on the volleyball court, while amplifying the culture of volleyball.
Founder(s): Rick Anguilla, Mark Oleson
CEO(s): Rick Anguilla, Mark Oleson
Premium non-alcoholic beer created by Tom Holland for those who never settle.
Founder(s): Tom Holland & John Herman
CEO: John Herman
Fair-priced french perfumery crafted for the next generation.
Founder: Sergio Tache
CEO: Sergio Tache
Frozen waffle reinvented with decadent dessert flavors to make kids happy and fruits & veggies to make parents happy.
Founder: Emily Groden
CEO: Emily Groden
Women’s golf and lifestyle apparel brand offering well-tailored pieces designed to move, perform, and transition seamlessly through various aspects of daily life.
Founder(s): Amy Anderson, Huntley Rodes, Jenna Walter
CEO(s): Huntley Rodes, Jenna Walter
Pet food brand specializing in sustainable dog food and treats made from insect protein, offering an eco-friendly alternative to traditional pet nutrition.
Founder: Anne Carlson
CEO: Anne Carlson
Modern menstrual wellness brand that aims to turn periods from something that is painful to something that is pain free, starting with the first lubricated tampon for smoother and more comfortable insertion.
Founder(s): Nadia Ladak, Harit Sohal, & Kiara Botha
CEO: Nadia Ladak
Armless sunglasses designed for durability, comfort, and secure fit, eliminating traditional sidearms to enhance performance across various activities.
Founder(s): Jensen Cipriano Brehm & Nikolai Paloni
CEO(s): –
Ultralight, durable coolers and outdoor gear, aiming to inspire adventure and support sustainability in developing communities.
Founder: Spencer Sutlive
CEO: Spencer Sutlive
Flavor and fragrance inspired beauty and wellness brand focused on connection and convenience.
Founder: Alisa Brady, PhD
CEO: Alisa Brady, PhD
