The Indicator | December 19th, 2025

Social media star Alix Earle has invested in Gorgie, a clean energy drink founded in 2022 (and now a part of The Foremost 50 of 2026). This follows Earle’s investments in Poppi soda and SipMargs. Earle, who used the sugar-free, sparkling beverage while training for “Dancing With the Stars,” lauded Gorgie for its “sustained energy without the crash.” Gorgie founder Michelle Cordeiro Grant, whose women-led brand is sold at Target, anticipates Earle’s partnership will boost retail and online expansion. (WWD)

Calvin Klein opened a 3,000-square-foot flagship store in SoHo, following recent launches in Paris and Tokyo. The store currently features a limited-edition capsule with custom SoHo logos, along with core men’s and women’s denim, underwear, apparel, and accessories. The flagship’s design mirrors a New York loft apartment. (Retail Dive)

Gen Z-popular UK digital fashion retailer Asos is shifting focus toward physical retail, particularly pop-ups. Since 2023, Asos has increased pop-up events in New York, the Hamptons, and England, with more planned for 2026 (LA & Miami), driven by customer demand for in-person experiences and feedback/merchandise showcasing. (Modern Retail) 

Clarks opened its first U.S. Cloudsteppers store in Texas, expanding the line beyond footwear to include apparel and accessories (T-shirts, hoodies, socks, caps, bags), with leggings and windbreakers coming next year. Cloudsteppers is also launching a men’s category with clothing/accessories this month and footwear in January. (Retail Dive)

T.J. Maxx launched “Maxxinista Express,” a holiday tour on a double-decker bus for superfans, with stops in Los Angeles, Dallas, and Miami. The retailer tapped actor Janel Parrish, former NFL cheerleader Kelcey Wetterberg, and content creator Vale Genta to host the respective city stops. Each full-day event includes shopping at three T.J. Maxx stores, bingo, trivia, and contests. (Retail Dive)

Kendra Scott‘s “You Make The Season” holiday campaign successfully drove digital growth and exceeded goals for the “Together for the Holidays” contest. Experiential retail, featuring a Los Angeles pop-up and a Jones Road balm bar, capitalized on Gen Z’s preference for in-person experiences. Kendra Scott utilized the in-store Color Bar for personalized gifts, especially for customers buying for a daughter or granddaughter, resulting in one of its most engaging holiday periods. (Glossy)