The Indicator | December 20th, 2024

● Super Saturday 2024 (the last Saturday before Xmas) is expected to attract 157.2 million holiday shoppers, up from 141.9 million last year. The shorter holiday season this year has intensified shopping activity, as consumers hurry to finish their holiday purchases. (WWD)

● Nearly half (48%) of Gen Z consumers are shopping at Chinese marketplaces. Temu is the overall preferred Chinese marketplace for 23% of U.S. shoppers, followed by Shein (18.3%), TikTok Shop (11.9%), and AliExpress (7.3%), according to a survey by marketing tech firm Omnisend. (Retail Dive)

● Irish value retailer Primark is looking to build its U.S. business with the help of traditional and digital advertising. The apparel and home goods company ran its first-ever brand campaign in the U.S. in Nov across mediums like billboards, subway inserts and TikTok videos. It’s now planning another campaign in April that’s focused on top-of-the-funnel marketing. (Modern Retail)

● Luxury brands can now connect their DTC websites with Bloomingdale’s in-store inventory. With the integration, online shoppers can check whether their desired items are available at a nearby Bloomingdale’s location while browsing various brands’ DTC websites and buy the products for same-day delivery or pickup, per the press release. (Retail Dive)

● Thursday Boots (Foremost 50), NYC-based digitally-native footwear brand is marking its 10th year in business by opening three brick-and-mortar stores in NYC, Chicago, and Paramus, N.J. all on the same day. (Footwear News) 

● Gap unveiled GapStudio, a new line of elevated pieces designed by its creative director, Zac Posen. The holiday drop focuses on versatile day-to-night wardrobe essentials including a black denim belted sleeveless midi dress and a ribbed tank maxi dress and cropped and full-length moto jackets made with coated denim. (Sourcing Journal)