By Sonal Gandhi
Chief Content Officer at The Lead
Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other news, Amazon’s Prime Day breaks records, EssilorLuxottica expands into the streetwear market with its acquisition of Supreme, and Limited Too makes a nostalgic return in partnership with Kohl’s.
The Lead Summit 2025 dates have been announced! Join us at Pier 36 NYC next May 28th and 28th, 2025.
● Chubbies secured a multi-year licensing deal with Team USA, Olympic Heritage, launching a line of patriotic apparel ahead of the 2024 Summer Olympics with additional capsules and collections to come. (Retail Dive)
● Amazon’s Prime Day drove U.S. online sales to record $14.2B, up 11% year over year, according to Adobe Analytics, with electronics and back-to-school products among the top-selling categories. (CNBC)
● New Balance announced an ongoing deal with the WNBA, making the brand an official partner of the league, alongside Nike, Puma, Under Armour, and Adidas. The partnership includes exclusive apparel and footwear, along with broadcast, digital and retail content, as women’s sports continue to gain momentum. (CNBC)
● Limited Too, the beloved 90s and 2000s tween apparel brand is making a comeback, relaunching exclusively at Kohl’s, online and in-store, with a collection by the brand’s original designers. (Retail Dive)
● Balenciaga released its app for Apple Vision Pro. The immersive experience includes interactive runway shows, lookbooks, and music, redefining how audiences engage with luxury fashion. (Vogue Business)
● Estée Lauder enters the nearly $3B sleep wellness market with two night-focused products to capitalize on growing consumer investment in the category. (Glossy)
MyStandard is the first talent site incentivizing users to respond to job openings. Built on web3, people own their data and choose when & who to share it with. We handle the incentives, you make the connection. Contact: Adam@mybe.io
Financial Moves Powered by MMG Advisors
Print Developer / Colorist | Fashion – New York, NY | On-Site
Associate Director, Product Marketing – New York, NY
Senior Account Executive | Junior’s – New York, NY
Beauty Market Analyst – New York, NY
Sr. Brand Strategist – New York, NY | On-Site
Freelance Production Coordinator – New York, NY
Girl’s Designer/Merchandiser | Junior’s – New York, NY
Manager/Senior Manager, Growth Marketing | Beauty – New York, NY | Onsite
Temporary Project Manager | Apparel – New York, NY
Marketing Coordinator | Entertainment – Los Angeles, CA
Freelance Senior Graphic Designer – New York, NY | Hybrid
Freelance Technical Designer – New York, NY | Hybrid
Career Moves Powered by JBC
PRESENTED BY —
The Lead’s weekly signal for brand and retail leaders. Subscribe Below! The Indicator | April 10th, 2026 By Sonal Gandhi, Chief Content OfficerThe Lead THIS WEEK’S HIGHLIGHTS Brands are back at Coachella with updated strategies and Google’s AI-powered ad tools are delivering results. MoonBrew scaled its post-purchase strategy
The Lead’s weekly signal for brand and retail leaders. Subscribe Below! The Indicator | April 3rd, 2026 By Sonal Gandhi, Chief Content OfficerThe Lead THIS WEEK’S HIGHLIGHTS In beauty news, Fenty launches an AI Advisor on WhatsApp and MAC Cosmetics is launching on TikTok Shop. War in Iran
The Lead’s weekly signal for brand and retail leaders. Subscribe Below! The Indicator | March 27th, 2026 By Sonal Gandhi, Chief Content Officer The Lead THIS WEEK’S HIGHLIGHTS The beauty industry is seeing major M&A and brand launches, while Gap partners with Gemini. Dive deep into how Sephora
