By Sonal Gandhi
Chief Content Officer at The Lead
Some things are a given in retail these days – big retailers will eventually launch a media network (see Costco), online pure plays will eventually open a store (see Revolve) and legacy brands will celebrate big birthdays with retro reissues and collabs (see Timex). To hear about more such inevitable trend lines join us at The Lead Summit, now just about three weeks away on July 10th and 11 in NYC!
● Following the Amazon launch of Clinique, the Estée Lauder Cos. is debuting another brand, Too Faced, on the platform. The brand is part of a growing number of prestige brands launching on Amazon’s premium beauty store. (WWD)
● Walmart will relaunch its private-label brand, No Boundaries, targeted at Gen-Z customers, featuring products popular with this cohort such as oversized tees and baggy jeans. Eighty percent of the products will be priced below $15 to compete with fast fashion rivals. (Business of Fashion)
● Online fashion retailer, Revolve Group, is opening its first permanent brick-and-mortar store in Aspen, Colorado, following a successful pop-up in the same location. The debut storefront will feature apparel, footwear and accessories from both Revolve and Fwrd, as well as in-store shopping events and trunk shows. (Retail Dive)
● A report from commercial real estate company JLL revealed that in Q1 2024, more than two-thirds (68.5%) of leasing deals were for spaces of 2,500 square feet or smaller, indicating that retailers are going small when it comes to store footprint. (Retail TouchPoints)
● Costco is the latest in the line of big retailers launching an ad network built on loyalty membership data. The ad network will use Costco’s 74.5 million household members’ shopping habits and past purchases for targeted advertising. (Media Post)
● Timex is celebrating its 170th anniversary with a series of collaborations centered on the brand’s long legacy, including an all-metal version of its Ironman watch from Japanese brand Beams. Timex has already released nine collaborations in 2024, with 14 more planned for the remainder of the year including with partners such as The James Brand, menswear labels Noah, Todd Snyder, and jewelry brand Jacquie Aich. (Glossy)
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The Indicator | May 2nd, 2025 By Sonal Gandhi Chief Content Officer at The Lead In an unexpected twist, Saks Fifth Avenue is opening a storefront on Amazon. In tariff related news, spring sales events are happening earlier than usual, de minimis loophole ends today and Prime Day
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