By Sonal Gandhi
Chief Content Officer at The Lead
In this week’s highlights, Peloton has now launched its own secondary market place, Disney and Gap are partnering on loyalty rewards and perks, and Brooks Brothers has a new flagship store in NYC.
Disney and Gap Inc. are deepening their partnership. Members of Gap Inc.’s loyalty program, can be rewarded with Disney+ offers, and Disney+ subscribers will receive offers across the Gap Inc. brands via Disney+ Perks, the streaming service’s new loyalty program. This reciprocal arrangement provides those shopping the Disney and Gap Inc. brands with a wider choice of rewards and perks. (WWD)
Rowing Blazers unveiled its second capsule with Tracksmith, the Boston-based running brand. The limited-edition collection blends the athletic traditions of the two brands — rowing and running — in a line of tops, bottoms and accessories with co-branded designs. (WWD)
Peloton launched its own secondary marketplace, Repowered, to get a slice of the burgeoning resale market for connected fitness equipment. People can list their equipment and gear for sale on Repowered and set their own price with the help of a generative AI tool. Sellers will get 70% of the sale price and the rest will be shared between Peloton and the platform provider, Archive. (CNBC)
Brooks Brothers has opened a 10,000-sq.-ft., two-level flagship on Broadway in downtown Manhattan. The store is located in a landmark building that was the former headquarters of AT&T. Brooks Brothers has retained all of the original historic details, including massive marble columns, large chandeliers and polished bronze detailing throughout the space. It also incorporates a rotating exhibition of historic items from the brand’s archives, such as an exact replica of Abraham Lincoln’s Great Coat, created by Brooks Brothers for Lincoln’s second inauguration. (Chain Store Age)
AI is no longer a test. It is core to how L’Oréal builds and delivers brand experiences. AI is at the core of all brand interactions. For instance, campaigns are now turned around in hours instead of weeks through L’Oréal’s CREAITECH lab, which leverages AI to generate localized visuals and campaign assets from simple text prompts using models including Google’s Imagen 3 and Gemini. This has helped the company scale localized messaging and creative for TikTok and Instagram across 20 markets. (Glossy)
Gotti Eyewear (Swiss eyewear brand) was acquired by Akoni Group.
Misfits Market, the online platform that delivers imperfect groceries, acquired household restocking service The Rounds.
David (protein bars) raised $75M and acquired Epogee, a key supplier.
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