The Indicator | May 9th, 2025

By Sonal Gandhi
Chief Content Officer at The Lead

A few big financial headlines this week starting with private equity firm 3G Capital buying Skechers and food delivery startup Wonder raising $600M in capital. Meanwhile, catering to a value-driven consumer in the coming months remains top of mind for services like GoPuff which launched GoXL and mall operators like Tanger with launched “Summer of Saving” promotion.

'INNOVATION MOVES'

  • Wonderbelly products now feature prominently at 2,500 Walmart stores nationwide via a fleet of endcaps. These offerings include reworked packaging as well as a debut multisymptom product designed to compete with Pepto-Bismol. (Fast Company)
  • Fair Harbor and Rothy’s are collaborating on a limited-edition men’s capsule for summer. Both brands have a mission to turn post-consumer waste such as discarded water bottles into wardrobe staples. The Fair Harbor x Rothy’s capsule will include two shoes and one piece of swimwear. (WWD)
  • GoPuff, the 15-minute grocery delivery company, debuted GoXL, a new nationwide initiative offering 300+ bulk-sized products that reach up to 50% cheaper per unit prices compared to its single-serve items. The items will still be delivered to customers’ doors, with a 30-pound weight limit for bike deliveries. GoXL is the delivery platform’s response to consumers’ concerns over the uncertainty of tariffs and the rising cost of goods. (RetailBrew)
  • Outlet mall owner and operator Tanger plans to begin this year’s back-to-school marketing about two months earlier than it usually would. The company plans to push customers to start back-to-school shopping beginning June 1 through its “Summer of Savings” campaign because of uncertainty associated with the new tariffs on China and other countries. (Modern Retail)
  • French menswear label, Crémieux, is opening a 1,600-square-foot space on Madison Avenue. The unit is designed to evoke the look of a French Riviera boutique and features a mix of vintage and modern details such as wooden shelves, brass racks and glass elements. Vintage haberdashery cabinets sourced from flea markets in Paris and London are included in the space along with a custom bar and a dedicated made-to-measure area. (WWD) 

'Financial Moves'

  • Skechers (footwear brand) to go private via its $9.4B acquisition by 3G Capital.

  • Chef Boyardee was acquired by Hometown Food Company (backed by Brynwood Partners) for $600M in cash.

  • Wonder (food delivery) raised $600M from NEA and other existing shareholders.

  • Unrivaled Sports (youth sport venues) raised a $120M investment from DICK’S Sporting Goods.

  • ByHeart (organic baby formula) raised $72M to expand production.

  • WONDERSKIN (TikTok virtual makeup) raised a $50M Series A from Insight Partners.

  • yHub (sustainability tracking) raised an investment from Giorgio Armani and Fondazione del Tessile.

  • Epicore Biosystems (wearable tech) raised $32M.

Financial Moves Powered by MMG Advisors

'Career Moves'

Career Moves Powered by JPSearch 

PRESENTED BY —

 

Suggested Reading

The Indicator | September 25, 2026

The Indicator | September 25, 2026 By Sonal Gandhi The Lead THIS WEEK’S HIGHLIGHTS Big brands continue to tap into starpower to stay on top: Kenneth Cole partners with Joe Jonas, On with Mbappé while Gap is nurturing an emerging boy band. On the AI front, Amazon is

Read More

AI is Giving Brands Superpowers – But it’s Not How You Think

AI is Giving Brands Superpowers – But it’s Not How You Think Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists By Sonal GandhiChief Content Officer at The Lead Across dozens of conversations with marketing, ecommerce, customer experience and technology executives at leading brands,

Read More

The Indicator | September 18, 2026

The Lead’s weekly signal for brand and retail leaders. Subscribe Below! The Indicator | September 18, 2026 By Sonal Gandhi The Lead THIS WEEK’S HIGHLIGHTS In this week’s news, Carter’s is rebranding and Old Navy is launching a new activewear subbrand to recapture revenue. Nadine Kheirallah of Anastasia

Read More