The Indicator | October 24th, 2025

Aritzia will launch its first app, increasing its digital and brand marketing investments to boost awareness and client acquisition. The app offers early access to products, and a personalized experience akin to shopping in-store. The app features exclusive shoppable content, styling inspiration, a daily “Outfit of the Day,” and outfit ideas from Aritzia Muses, in-house stylists, and creators. Users also get early access to product launches, color drops, and collaborations. (WWD)

Toys R Us is boosting its physical presence for the holidays, with flagship stores in Chicago, Texas, American Dream, and Mall of America, plus locations in every Macy’s, Dallas Fort Worth International Airport, and more U.S. military bases. The brand is also expanding into Chile, Peru, Venezuela, Ecuador, Morocco, and Lebanon, and re-entering Turkey. (Retail Dive)

Dick’s Sporting Goods is partnering with Gymshark to bring the cult athleticwear brand to 12 U.S. House of Sport stores, marking Gymshark’s first U.S. wholesale venture. This follows Gymshark’s recent opening of its first permanent U.S. retail store in New York. (WWD)

Regional department store Von Maur, founded in 1872, is expanding its footprint and attracting startup brands by focusing on curation over volume. Unlike other department stores, Von Maur avoids discounts and private labels, positioning itself as a specialty retailer. The family-owned company, with 39 locations across 15 states, is undergoing a $100 million renovation project. Von Maur has been getting more interest from brands looking to reach customers in secondary or tertiary cities where they may not already have a huge wholesale presence. (Modern Retail)