The Lead Summit-Direct — Where ALL brands get great at direct-to-consumer

Where EVERY Brand Gets Great at Direct-to-Consumer.

Stay Ahead of The Innovation Curve— Venture-backed start-ups, platform technologies, point products, data management, future-proofing, headless commerce, privacy regulation – be ahead of the curve.

Meet the Direct 60 Execs Winning at Direct-to-Consumer— Understand the shared role of data, dig into next-gen customer experience, create/move product faster, get the acquisition playbook and unpack the org for optimal function.

Scale Up Your Direct-To-Consumer business— Learn how leading executives are transforming legacy brands and rebuilding company infrastructure to set a roadmap for your own business’ success.

Be Safe & Be thoughtful— Only 225 in a space for 600, vaccines required, negative tests mandatory, separate entrances, considerate, precautious, and above all safe.

Direct 60 Insights Report

Leading Executives

First-Party Insights

The Direct 60 List is the power list of brand leaders defining and mastering ‘Direct-to-Consumer’. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & the industry. They are all individually and collectively excelling at —

  • Physical Retail Strategy
  • Internal Organization, Hiring, & Change Management
  • Supply Chain & Sustainability Initiatives
  • Digital Commerce & Omnichannel Capabilities
  • Customer Acquisition & Retention Strategy
  • Customer Experience
  • Use of Customer Data & AI

Join us on October 14th for The Direct 60 award ceremony, Insights Report, and the standout awards.

SPEAKER SNAPSHOT

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Parinda Muley
Head of eCommerce & Innovation, NA
Richemont

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Jarid Lukin
Market Director — M&Ms Digital
Mars

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Liz Hershfield
SVP & Head of Sustainability, J Crew Group
SVP, Sourcing, Madewell

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Michael Africa
Chief Digital Officer
Eddie Bauer

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Brian Seewald
SVP, E-commerce
Express

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Michelle Frank
GM, Global Ecommerce & DTX
Logitech

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Mario Lang
VP, Digital Innovation
PVH

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Matthew Schiff
VP, E-commerce
Marc Jacobs

Additional Speakers Announced Weekly

NEW YORK EXPERIENCE

The exclusive, 225-attendee in-person program is designed to help you scale up your direct-to-consumer operation, stay ahead of the innovation curve, benchmark your key decisions among your peers, and leave with over the horizon abilities to plan what comes next.

Designed for executives leading storied brands, the event is built on the research and honorees recognized in The Direct 60 List. Join us for the award ceremony, The Direct 60 Insights Report, intimate peer benchmarking discussions, and key programming flowing from the research. See speakers and topics on the New York agenda.

The Lead is putting health and safety first. Vaccines are required, we will be testing at the door, and we are utilizing just 35% of the total venue occupancy. You can see more on our health & safety protocols here.

LIVESTREAM PROGRAM

Awards, Insights & Speakers

This online program is your opportunity to hear from the Direct 60 honorees, learn why they were selected to The Direct 60 List, get exclusive insights into the research, and more!

Together we will award standout executives with the Icon Award, Trailblazer Award, Breakout Award, Pivot Award, and more.

The Lead will present key findings such as (1) How to accurately define direct-to-consumer (2) Who is winning in this new business model (3) How data has become the center of customer experience (4) How teams are effectively scaling D2C and much more.

Stay for key panel sessions on topics including — Stores as the Difference Maker in the D2C Business Model, The D2C Playbook for Customer Experience, Investing in Foundations to Tilt the Playing Field, and more.

AGENDA HIGHLIGHTS

NEW YORK / IN-PERSON

DIRECT 60 AWARDS & INSIGHTS:

The Direct 60 List Insights Report

The Direct 60 List Awards Ceremony

PANELS:

Customer Experience Wins Market Share 

Maintaining Cultural Relevance

The New Direct-to-Consumer Org. Structure

KEYNOTES:

Mastering the Direct-to-Consumer Business Model 

Vision Talks 

BENCHMARKING DISCUSSIONS:

Benchmarking Roundtable SWOT 

The Direct 60 Executive Interviews & Roundtable Discussions 

ONLINE / LIVESTREAM

DIRECT 60 AWARDS & INSIGHTS:

The Direct 60 List Insights Report

The Direct 60 List Awards Ceremony

LIVESTREAM PANELS:

Stores as the Difference Maker in the D2C Business Model

The D2C Playbook for Customer Acquisition

Investing in Customer Experience to Tilt the Playing Field

PAST & CURRENT ATTENDEES INCLUDE

We want to ensure that our attendees not only feel safe attending in-person but are safe. To guarantee the health and safety of all attendees, speakers, staff, and vendors we have created a set of standards drawn from recommended industry health & safety protocols.

  • Full vaccination, as defined by the CDC, is required.
  • Rapid tests will also be provided at the door. Attendees with proof of a negative test result received within 72 hours of the event will be exempt from the test.
  • Capacity restrictions: Just 30% of total venue will be utilized, ensuring ample room to safely gather and learn.
  • A designated entrance guarantees minimal contact with hotel guests.
  • Enhanced cleaning of the venue before, during, and after the event to ensure the highest level of cleanliness.
  • The highest standards of food safety will also be followed.

Still have questions or concerns? Email lauren@the-lead.co

Interested in Sponsorship?

A limited number of sponsorship opportunities are available.
Email raymond@the-lead.co or fill out our sponsorship form for more information.

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