The Indicator | March 28, 2025
The Indicator | March 28th, 2025 By Sonal GandhiChief Content Officer at The Lead Golden Goose is the latest brand taping into 90s nostalgia with a new store in NYC, done in collaboration with instagram account, 90s Anxiety. Meanwhile, talking of things as they used to be back then, Under Armour has revived its partnership […]
The Indicator | March 21, 2025
The Indicator | March 21st, 2025 By Sonal Gandhi Chief Content Officer at The Lead In this week’s news, wellness trends power on as PepsiCo acquires Poppi for $1.95B and protein powders expand beyond gym bros and gain popularity with health-conscious women. The fashion and sports partnership trend also continued as J.Crew signed a deal […]
The Indicator | March 14, 2025
The Indicator | March 14th, 2025 By Sonal Gandhi Chief Content Officer at The Lead This week, in emerging marketing trend news – Substack, which has reached more than 5 million paid subscriptions for the first time, is now being embraced by brands like M.M.LaFleur and TheRealReal. And, Marc Lore’s Wonder, a food delivery app, […]
The Indicator | March 7, 2025
The Indicator | March 7th, 2025 By Sonal GandhiChief Content Officer at The Lead Tariffs were on again and then somewhat off again this week, leading to anxiety among consumers and businesses alike. So focusing on upbeat news, French department store, Printemps, is set to open stateside this month in NYC. Tecovas is also coming […]
The Indicator | February 28, 2025
The Indicator | February 28th, 2025 By Sonal Gandhi Chief Content Officer at The Lead Target announced two noteworthy partnerships this week with Champion and Warby Parker. Tariffs remained top of mind as brands look to diversify their supply chains and URBN’s rental service turned a profit, a first for the business model. ‘INNOVATION MOVES’ […]
The Indicator | February 21, 2025
The Indicator | February 21st, 2025 By Sonal Gandhi Chief Content Officer at The Lead Nike and Skims collaboration news was everywhere this week helping to shoot up Nike shares by 2.2 percent on Tuesday afternoon. Competition in fitness and athleisure space continues to heat up as UK brand Gymshark announced its flagship store in […]
The Indicator | February 14, 2025
The Indicator | February 14th, 2025 By Sonal Gandhi Chief Content Officer at The Lead Tariff chaos continued this week as inflation rose and retail sales dropped more than expected. In lighter news, both skinny and extreme wide-legged jeans are trending and White Lotus Season Three has many notable and fun collabs. Meanwhile, iconic British […]
The Indicator | February 7, 2025
The Indicator | February 7th, 2025 By Sonal GandhiChief Content Officer at The Lead Tariff-related issues and uncertainty was a big topic of discussion at The Lead’s annual Foremost 50 Forum, held this week to honor young challenger brands. Meanwhile, Revlon is joining other beauty and apparel brands at the Super Bowl with a pop-up […]
The Indicator | January 31, 2025
The Indicator | January 31st, 2025 By Sonal Gandhi Chief Content Officer at The Lead Fashion and Football mix again at this year’s Super Bowl starting with Abercrombie House retail experience in New Orleans. Kendrick Lamar and fashion designer, Willy Chavarria, are also releasing a limited-edition capsule collection with the NFL. Meanwhile, global beauty brands […]
The Indicator | January 24, 2025
The Indicator | January 24th, 2025 By Sonal Gandhi Chief Content Officer at The Lead Adidas went from a €377m loss in Q4 2023 to €57m profit in Q4 2024 on the strength of Samba and Gazelle. While Apple remained the most valuable brand in the world. In other news, the TikTok ban and potential […]