Since 2018, The Lead has produced The Foremost 50 List: The industry’s North Star representing the most innovative, culture defining and fastest-growing brands across fashion, beauty, home, and consumer. These next-generation brands are driving exponential growth in both revenue and influence and establishing themselves as breakout leaders in their industry. These brands are finding new go-to-market approaches and breaking old business models, thereby creating new value for consumers and charting new customer relationship models.