The Foremost 50 | 2023

Presented In Partnership With —

The Foremost 50 is the Annual Power List of Break-Out Direct-to-Consumer Brands.

The Foremost 50 List highlights 50 fast-growing direct-to-consumer challenger brands that are redefining the future of the fashion, beauty, home, and consumer industries.

These digital-first, direct-to-consumer brands are challenging traditional go-to-market approaches, breaking old business models, creating new value for consumers, and charting new paths to direct relationships with the customer. Many of these company CEOs will be featured speakers at The Lead Innovation Summit on July 12th & 13th in New York.

By understanding this group of rising challenger brands, leaders at every brand should be able to recognize and apply the best practices for ever-evolving customer expectations.

The lessons, capabilities, and success stories will truly be brought to life at The Lead Innovation Summit on July 12th & 13th. Click HERE for details.

Join us to honor these 50 companies along with the Ones To Watch on March 7 at The Foremost 50 Forum (you may apply to attend HERE).

Featured in —
Athletic Brewing Co.

Pioneering non-alcoholic craft brewer revolutionizing beer for the modern lifestyle by producing a variety of styles that can be consumed anytime, anywhere.
Sector: Food & Beverage
Founder(s): Bill Shufelt & John Walker
CEO(s): Bill Shufelt
Capital Raised: $173.5M


Sustainable home wellness brand creating products that prioritize holistic wellbeing, sustainability, and exceptional design to bring about revolutionary rest, naturally.
Sector: Home
Founder(s): Kathrin Hamm
CEO(s): Kathrin Hamm
Capital Raised: Undisclosed

BÉIS Travel

On-the-go lifestyle brand for people in motion, delivering high-quality, functional travel essentials at an accessible price point.
Sector: Travel & Accessories
Founder(s): Shay Mitchell
CEO(s): Shay Mitchell
Capital Raised: Undisclosed


Digital-first fashion and lifestyle destination for modern women sizes 10-30.
Sector: Apparel
Founder(s): Bill Hu
CEO(s): Bill Hu
Capital Raised: Undisclosed


Mom founded and led, organic, European-inspired formula, crafted in America – shaking the stigma on how we choose to feed our babies.
Sector: Food & Beverage
Founder(s): Laura Modi & Sarah Hardy
CEO(s): Laura Modi
Capital Raised: $72M

Born Primitive

A veteran-owned workout, athleisure, and outdoor apparel brand, founded on the principles of hard work, patriotism, and giving back.
Sector: Apparel
Founder(s): Bear Handlon & Mallory Riley
CEO(s): Bear Handlon
Capital Raised: None

Boy Smells

A personal product brand of candles and fine fragrances, that celebrates self-expression by being genderful, never genderless.
Sector: Home & Apparel
Founder(s): Matthew Herman & David Kien
CEO(s): David Duplantis
Capital Raised: Undisclosed

Brandon Blackwood

Luxury fashion house providing a timeless and diverse collection of handbags and accessories.
Sector: Accessories
Founder(s): Brandon Blackwood
CEO(s): Brandon Blackwood
Capital Raised: Undisclosed

Bubble Skincare

Face care products without controversial ingredients like colors, fillers, fragrances, sulfates, and animal-derived ingredients, now available in over 9,000 stores.
Sector: Beauty
Founder(s): Shai Eisenman
CEO(s): Shai Eisenman
Capital Raised: Undisclosed


Canned beverages infused with a microdose of cannabis (aka just a tiny bit of THC and CBD) that are as bubbly, refreshing, and social as your favorite cocktail – sans the next-day hangover or regrets.
Sector: Food & Beverage
Founder(s): Luke Anderson & Jake Bullock
CEO(s): Jake Bullock
Capital Raised: $27M


On a mission to thoughtfully raise the standards of what we bring into our homes by creating non-toxic, design-forward, and eco-friendly home goods and kitchenware.
Sector: Home
Founder(s): Jordan Nathan
CEO(s): Jordan Nathan
Capital Raised: $40M

Care+Wear Square Logo

Innovative healthwear company that bridges the gap between fashion and function by creating adaptive and accessible clothing, recovery bras, patient gowns, scrubs, and more to help every person feel more human while in the hospital.
Sector: Apparel
Founder(s): Chaitenya Razdan
CEO(s): Chaitenya Razdan
Capital Raised: $5M


Brand that is changing everything about changing with cleaner, softer, higher-performing diapering essentials — engineered with parents in mind.
Sector: Personal Care
Founder(s): Frank Yu
CEO(s): Frank Yu
Capital Raised: $34.1M


Leading female-led, sexual wellness brand creating tools, experiences, and resources that cultivate game-changing pleasure and support, enriching the well-being of vulva-havers and their partners.
Sector: Personal Care
Founder(s): Alexandra Fine & Janet Lieberman
CEO(s): Alexandra Fine
Capital Raised: $13M


Heritage-inspired jewelry brand that combines lab-grown gemstones with fine jewelry craftsmanship.
Sector: Jewelry
Founder(s): Meg Strachan
CEO(s): Meg Strachan
Capital Raised: $1M

Fig. 1

Skincare brand delivering professional results with affordable products.
Sector: Beauty
Founder(s): Kimmy Scotti, Lizzy Trelstad, & Dr. Courtney Rubin
CEO(s): Kimmy Scotti
Capital Raised: $11.5M

Flag & Anthem

Modern and youthful lifestyle brand with updated, classic wardrobe essentials for men’s and women’s clothing, accessories, and footwear.
Sector: Apparel
Founder(s): Brad Gartman & Azod Mohit
CEO(s): Brad Gartman
Capital Raised: $19.9M

Harper Wilde

Creating a more comfortable world for womankind, starting with the world’s most comfortable bras and underwear.
Sector: Apparel
Founder(s): Jenna Kerner & Jane Fisher
CEO(s): Jenna Kerner & Jane Fisher
Capital Raised: Undisclosed

Hello Cake

A wellness brand made for the sexually active with tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play.
Sector: Personal Care
Founder(s): Hunter Morris & Mitch Orkis
CEO(s): Hunter Morris
Capital Raised: $18.6M


A precise blend of balanced electrolytes and real fruit juice powder for rapid absorption and quick recovery
Sector: Food & Beverage
Founder(s): John Sherwin & Jai Jun Kim
CEO(s): John Sherwin
Capital Raised: $20M


Immersive at-home rowing experience with live and on-demand athlete-led workouts for a whole-body approach to health.
Sector: Home
Founder(s): Bruce Smith
CEO(s): Bruce Smith
Capital Raised: $288M


Elevated frozen food for people who love food.
Sector: Food & Beverage
Founder(s): Joshua Brau & Micah Fredman
CEO(s): Joshua Brau
Capital Raised: Undisclosed


Contemporary luxury brand that combines the world’s best craftsmen and materials with a direct-from-factory model that delivers true luxury quality for exceptional value.
Sector: Apparel & Accessories
Founder(s): Jeremy Cai
CEO(s): Jeremy Cai
Capital Raised: $25M

K18 Hair

Haircare products formulated with the patented K18Peptide, a molecular breakthrough clinically proven to reverse hair damage in just 4 minutes.
Sector: Personal Care
Founders: Britta Cox & Suveen Sahib
CEO: Suveen Sahib
Capital Raised: $44M


Wellness brand centered around high-antioxidant extra virgin olive oil and the Mediterranean lifestyle
Sector: Food & Beverage
Founder(s): Katerina Mountanos
CEO(s): Katerina Mountanos
Capital Raised: $6M


A modern baby and toddler brand rethinking the way parents shop for their little ones.
Sector: Home
Founder(s): Greg Davidson & Michael Wieder
CEO(s): Greg Davidson
Capital Raised: $5.6M


Built to bridge the gap between impact and culture, Madhappy creates timeless products, content, and experiences that spark positivity and drive conversation around mental health.
Sector: Apparel
Founder(s): Noah Raf, Peiman Raf, Joshua Sitt, & Mason Spector
CEO(s): Peiman Raf
Capital Raised: $1.8M


Precision-engineered grooming tools and personal hygiene products for men.
Sector: Personal Care
Founder(s): Paul Tran
CEO(s): Paul Tran
Capital Raised: $500K


Shoes engineered for comfort and created to express the individual style and spirit of those who wear them — designed in New York & handmade in Spain.
Sector: Footwear
Founder(s): Alexa Buckley & Sarah Pierson
CEO(s): Alexa Buckley & Sarah Pierson
Capital Raised: Undisclosed


Thoughtfully considered travel pieces – designed with intention, crafted with care, and made to last.
Sector: Travel
Founder(s): Victor Tam, Hubert Chan, & Daniel Shin
CEO(s): Victor Tam
Capital Raised: $40M


Damn-good-looking and insanely comfortable clothes for guys who want effortless style.
Sector: Apparel
Founder(s): Leo Tropeano
CEO(s): Leo Tropeano
Capital Raised: None

Oliver Cabell

Handmade luxury footwear made using modern materials coupled with old-school techniques, minus the markups.
Sector: Footwear
Founder(s): Scott Gabrielson
CEO(s): Scott Gabrielson
Capital Raised: None


A materials science company on a mission to save our environment creating essential products from innovative tech and bio-engineered materials.
Sector: Apparel
Founders: PANGAIA Collective
CEO: Krishna Nikhil
Capital Raised: Undisclosed

Pattern Brands

A family of brands designed to help you find more enjoyment in daily life, starting at home.
Sector: Home
Founders: Nicholas Ling, Suze Dowling, & Emmett Shine
CEO: Nicholas Ling
Capital Raised: $99M

PetLab Co.

Premium pet health products to promote a superior quality of life for our pets.
Sector: Pet
Founder(s): Christopher Masanto, Damian Grabarczyk, & Matthew Davies
CEO(s): Christopher Masanto
Capital Raised: None

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Public Rec

Effortless essentials in performance fabrics with a tailored fit. Look formal. Feel comfortable.
Sector: Apparel
Founder(s): Zach Goldstein
CEO(s): Zach Goldstein
Capital Raised: $500K


Innovative ear-piercing and jewelry brand that brings safety and celebration to the forefront with their team of licensed nurses, genuine hypoallergenic jewelry, and warm, joyful approach to piercings.
Sector: Jewelry
Founder(s): Louisa Schneider
CEO(s): Louisa Schneider
Capital Raised: $34.3M

Splendid Spoon

Food delivery platform designed to offer ready-to-eat, nutrient-dense, plant-based meals.
Sector: Food & Beverage
Founder(s): Nicole Centeno
CEO(s): Nicole Centeno & Elise Densborn
Capital Raised: $20M

Spot & Tango

Personalized pet health and wellness brand making fresh, nutritious, healthy, and sustainable dog food accessible to all.
Sector: Pet
Founder(s): Russell Breuer
CEO(s): Russell Breuer
Capital Raised: $57M

State & Liberty

Men’s athletic fit dress shirts crafted from performance fabric.
Sector: Apparel
Founder(s): Steven Fisher & Lee Moffie
CEO(s): Steven Fisher & Lee Moffie
Capital Raised: None


No-judgement at-home tests and treatments for vaginal, urinary, and sexual health with content and community to help you make confident decisions about your body.
Sector: Personal Care
Founder(s): Cynthia Plotch & Jamie Norwood
CEO(s): Cynthia Plotch & Jamie Norwood
Capital Raised: $6.4M


Stylish prescription safety eyewear that wears like glasses and protects like goggles.
Sector: Accessories
Founder(s): Max Greenberg & Rahul Khatri
CEO(s): Max Greenberg
Capital Raised: $40M


Food products that effectively feed your gut with resistant starch – a powerful prebiotic fiber – to promote a healthy gut microbiome and improve the body’s natural ability to manage blood sugar, satisfy hunger, and strengthen immunity.
Sector: Food & Beverage
Founder(s): Marc Washington
CEO(s): Marc Washington
Capital Raised: $8.2M

The Honey Pot Company

The first complete vaginal wellness brand, powered by herbs and backed by science.
Sector: Personal Care
Founder(s): Beatrice Dixon
CEO(s): Beatrice Dixon
Capital Raised: Undisclosed

The Normal Brand-Square_logo_web
The Normal Brand

Run by three brothers, casual men’s and women’s apparel and accessories from the finest materials — because normal should feel better.
Sector: Apparel
Founder(s): Jimmy Sansone
CEO(s): Jimmy Sansone, Conrad Sansone, & Lan Sansone
Capital Raised: None

Three Wishes

A high protein, low sugar, grain-free breakfast cereal that’s made from clean ingredients and tastes like the cereals of your childhood.
Sector: Food & Beverage
Founder(s): Ian Wishingrad, Margaret Wishingrad
CEO(s): Margaret Wishingrad
Capital Raised: Undisclosed


Performance apparel brand that strives not only to build the world’s best workwear but celebrate the lives and work of the modern trade professionals who need it.
Sector: Apparel
Founder(s): Brian Ciciora
CEO(s): Brian Ciciora
Capital Raised: Undisclosed

Wandering Bear Coffee

The smoothest, coffee-shop-quality cold brew, on tap from your fridge.
Sector: Food & Beverage
Founder(s): Matt Bachmann, Ben Gordon
CEO(s): Matt Bachmann
Capital Raised: Undisclosed

Win Brands Group

Omnichannel retail platform focused on leveraging best-in-class talent and technology to sustainably scale category-leading brands.
Sector: Home
Founder(s): Kyle Widrick
CEO(s): Kyle Widrick
Capital Raised: $90M

Wolf & Shepherd

Athletic-inspired, hybrid footwear and accessories made for winning professionals.
Sector: Footwear
Founder(s): Justin Schneider & Hope Schneider
CEO(s): Justin Schneider & Hope Schneider
Capital Raised: Undisclosed

Ones To Watch

Spotlighting the future front-runners in fashion, beauty, & consumer who are breaking away from the pack and showing great promise and the foundations to impact the industry.

Presented with —
Aether Diamonds

The world’s first carbon-negative diamonds made from air.
Sector: Jewelry
Founder(s): Ryan Shearman & Daniel Wojno
CEO(s): Ryan Shearman


Carbon utilization company creating consumer and industrial products from carbon dioxide (CO2).
Sector: Consumer
Founder(s): Gregory Constantine & Dr. Stafford Sheehan
CEO(s): Gregory Constantine

BALA Footwear

Performance footwear for healthcare professionals.
Sector: Shoes
Founder(s): Brian Lockard & John Eberle
CEO(s): Brian Lockard

Cloud Paper

Sustainable household brand fighting deforestation with tree-free, 100% bamboo paper products.
Sector: Personal Care
Founder(s): Ryan Fritsch & Austin Watkins
CEO(s): Ryan Fritsch & Austin Watkins

Feat Clothing

Athleisure brand using a wide range of soft proprietary fabrics that make you feel comfortable and look stylish.
Sector: Apparel
Founder(s): Taylor Offer
CEO(s): Taylor Offer


Beauty wellness company that purifies your water for better skin, hair, and well-being.
Sector: Personal Care
Founder(s): Ryan Babenzien & Arjan Singh
CEO(s): Ryan Babenzien


Color-safe dandruff care products made for the modern woman.
Sector: Personal Care
Founder(s): Robbie Salter, Ross Goodhart, & Alexa Adler
CEO(s): Robbie Salter & Ross Goodhart

Kenny Flowers

Clothing and lifestyle brand that puts a fresh spin on modern resort wear, swim, and country club attire.
Sector: Apparel
Founder(s): Kenny Haisfield
CEO(s): Kenny Haisfield

Kind Laundry

Eco-friendly and non-toxic laundry detergent sheets and a series of laundry care products.
Sector: Home
Founder(s): Angie Tran & Bernard Law
CEO(s): Angie Tran & Bernard Law


Clean outdoor essentials, from DEET-free bug repellents that actually work to reef-friendly sunscreen that blends like a dream, that are Made Safe for People + Planet™.
Sector: Personal Care
Founder(s): Nichole Powell
CEO(s): Nichole Powell

Made By Nacho

Cat food crafted with premium, no-compromise ingredients in chef-approved flavors created by Bobby Flay and his cat Nacho.
Sector: Pet
Founder(s): Bobby Flay & Nacho Flay
CEO(s): Tessa Gould

Modern Picnic

First-to-market stylish, vegan leather, insulated lunch box brand for women.
Sector: Accessories
Founder(s): Ali Kaminetsky
CEO(s): Ali Kaminetsky


Home essentials brand that offers sustainable and replenishable subscription options.
Sector: Home
Founder(s): Luke Barkley Young & Megan Murphy
CEO(s): Luke Barkley Young

Peace Out Skincare

Skincare brand that offers 1-step solutions for the most common skincare concerns with effective ingredients that deliver visible results.
Sector: Beauty
Founder(s): Enrico Frezza
CEO(s): Enrico Frezza


Changing the conversation around menopause through innovative products, education, and unlimited inspiration.
Sector: Beauty
Founder(s): Sally Mueller & Michelle Jacobs
CEO(s): Sally Mueller

Read Rosenthal’s Andrew Barone’s series on the Ones to Watch HERE.