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The Foremost 50 | 2018

The Foremost 50 list recognizes the D2C digital native brands that are reinventing & redefining the future of the fashion & retail industry.

The founders & CEOs of these companies are rule-breakers, risk takers & visionaries implementing innovative business models & creating value for investors.

"In other words, these companies are multifaceted; they aren’t 100 percent fashion, nor are they 100 percent technology. They’re a cunning mix of the two."

Allbirds 200 x 200

Eco-friendly shoes made with natural materials.
Founders: Joseph Zwillinger & Tim Brown
CEOs: Joseph Zwillinger & Tim Brown
Capital Raised: $27.5 M


Apparel brand focused on offering exceptional US-made clothing at a fair price.
Founder: Bayard Winthrop
CEO: Bayard Winthrop
Capital Raised: $5.6M

Away is a purveyor of thoughtful, high quality luggage for modern travel.
Founders: Jen Rubio, Steph Korey
CEO: Steph Korey
Capital Raised: $81M


BaubleBar is a leader in affordable, on-trend fashion jewelry & accessories.
Founders: Amy Jain, Daniella Yacobovsky
CEOs: Amy Jain, Daniella Yacobovsky
Capital Raised: $48.6M

bombas 1440 x 1440

Comfortable athletic socks for men, women, & kids with a mission to help those in need.
Founders: David Heath, Randy Goldberg
CEO: David Heath
Capital Raised: Undisclosed

bombfell square b 400 x 400

Men's apparel retailer offering curated product & styling services based on the client's fit & taste.
Founders: Bernard Yoo, Sarah Lee, Jason Kim
Capital Raised: $8.2M


Premium bedding & bath linens with a lifetime guarantee.
Founders: Rich Fulop, Vicki Fulop
CEO: Rich Fulop
Capital Raised: $10M

Carbon 38 200 x 200

Luxury activewear company with a focus on meeting the needs of the modern American woman.
Founders: Caroline Gogolak, Katie Warner Johnson
CEO: Katie Warner Johnson
Capital Raised: $16M


A global sleep company that manufactures & sells mattresses with a 100 night trial guarantee.
Founders: Constantin Eis, Gabriel Flateman, Jeff Chapin, Neil Parikh, Philip Krim, T. Luke Sherwin
CEO: Philip Krim
Capital Raised: $239.7M

chubbies 216 x 216

Customer centric clothing company dedicated to men's short shorts.
Founders: Kyle Hency, Preston Rutherford, Rainer Castillo, Tom Montgomery
Capital Raised: $16M


Adventure gear & apparel focused on quality, design, storytelling & social responsibility.
Founders: CJ Whittaker, Davis Smith, Stephan Jacob
CEO: Davis Smit
Capital Raised: $22.1M


Personalized, professionally guided skin care that's affordable & accessible.
Founders: David Lortscher, Kris Fredrickson, Nancy Satur
CEO: David Lortscher
Capital Raised: $18.8M


Plus size clothing & personal styling services for women.
Founders: Lydia Gilbert, Nadia Boujarwah
CEO: Nadia Boujarwah
Capital Raised: $20M

draper james 400 x 400

Draper James
Apparel & home accessories emphasizing southern roots & personal style.
Founder: Reese Witherspoon
CEO: Taylor Rettig
Capital Raised: $10M

drunk el

Drunk Elephant
High quality, non-toxic skin care at an affordable price with proven results.
Founder: Tiffany Masterson
CEO: Tim Warner
Capital Raised: $8.3M


Trend driven fashion brand for women sizes 14 to 28.
Founders: Jodi Arnold, John Auerbach, Julie Carnevale, Steve Zawada
CEO: Mariah Chase
Capital Raised: $21M


Ethically made, quality apparel without the traditional retail markup.
Founders: Jesse Farmer, Michael Preysman
CEO: Michael Preysman
Capital Raised: $18M*

fashion nova

Fashion Nova
Fast fashion brand that gained popularity largely through social media influencers.
Founder: Richard Saghian
CEO: Richard Saghian
Capital Raised: Undisclosed

Frank and oak black400x400

Frank And Oak
A lifestyle brand for men & women combining sustainability, style, purposeful design, and technology while upholding the values of equity, diversity, and inclusion.
Founders: Ethan Song, Hicham Ratnani
CEO: Ethan Song
Capital Raised: $39.8M

function of beauty_480 x 480

Function of Beauty
Personalized hair care products tailored to its customers' specific hair profile & goals.
Founders: Hien Nguyen, Joshua Maciejewski, Zahir Dossa
CEO: Zahir Dossa
Capital Raised: $12.2M


Beauty company leveraging content & community to power the shopping experience.
Founder: Emily Weiss
CEO: Emily Weiss
Capital Raised: $86.4M

Greats 600 x 600

Men’s footwear brand offering a wide range of classically-inspired sneakers.
Founders: Jon Buscemi, Ryan Babenzien
CEO: Ryan Babenzien
Capital Raised: $13M


Marketplace for rare & limited edition sneakers.
Founders: Daishin Sugano, Eddy Lu
CEO: Eddy Lu
Capital Raised: $97.6M

harrys logo wooly

Quality razors, razor blades & personal care products for men.
Founders: Andy Katz-Mayfield, Jeffrey Raider
CEOs: Andy Katz-Mayfield, Jeffrey Raider
Capital Raised: $474.6M


Knot Standard
Custom clothing brand aiming to revolutionize the way men shop.
Founders: John Ballay, Matthew Mueller
CEO: John Ballay
Capital Raised: $23.4M

kopari blie

Beauty products embrace & enhance the natural, made with 100% pure organic coconut oil.
Founders: Kiana Cabell, Gigi Goldman, Bryce Goldman, James Brennan
CEO: Bryce Goldman
Capital Raised: $15M

Kuiu navy_400 x 400

High performance, lightweight hunting gear & apparel designed for harsh conditions.
Founder: Jason Hairston
Capital Raised: $50M

M. gemi 400 x 400

M. Gemi
Quality shoes handcrafted in Italy & sold at an affordable price point.
Founders: Ben Fischman, Cheryl Kaplan, Maria Gangemi
CEO: Ben Fischman
Capital Raised: $47.2M

FINAL ® Madison Reed_Logo

Madison Reed
Affordable, salon-quality hair color made with ingredients you can feel good about.
Founders: Amy Errett, Eric Hutchinson, Sabrina Riddle
CEO: Amy Errett
Capital Raised: $70.1M

memebox pink

Memebox Corporation
K-Beauty community & a collection of innovative in-house skin care & cosmetics brands.
Founders: Doin Kim, Hyungseok Ha
CEO: Hyungseok Ha
Capital Raised: $156.7M


Milk Makeup
Beauty essentials made with natural, eco-streamlined ingredients for the girl on the go.
Founders: Zanna Roberts Rassi, Mazdack Rassi, Georgie Greville
Capital Raised: Undisclosed


Ministry of Supply
Creating a new category of clothing, performance professional, engineered dress clothes for the work day.
Founders: Aman Advani, Kevin Rustagi, Kit Hickey, Gihan Amarasiriwardena
CEO: Aman Advani
Capital Raised: $9.2M

Moda Operandi 400 x 400

Moda Operandi
Luxury fashion retailer allowing members to pre-order ready-to-wear accessories & jewelry.
Founders: Aslaug Magnusdottir, Lauren Santo Domingo
CEO: Deborah Nicodemus
Capital Raised: $293.7M


Socially-conscious, luxury knitwear brand that sources cashmere directly from local herders in Mongolia.
Founders: Diederik Rijsemus, Hadas Saar, Matthew Scanlan
CEO: Matthew Scanlan
Capital Raised: $16M

Outdoor Voices Logo

Outdoor Voices
Active lifestyle brand that designs & sells women’s & men’s technical apparel for recreation.
Founders: Tyler Haney
CEO: Tyler Haney
Capital Raised: $57M


Parachute Home
Parachute designs, manufactures & sells quality, non-toxic bedding & bath essentials.
Founder: Ariel Kaye
CEO: Ariel Kaye
Capital Raised: $44.8M

primary color wheel

Quality clothing & essentials for kids & babies in vibrant colors.
Founders: Galyn Bernard, Christina Carbonell
CEO: Galyn Bernard
Capital Raised: $27.8M


Comfortable & safe silicone jewelry made for the active lifestyle.
Founders: Ted Baker, KC Holiday
CEO: Ted Baker
Capital Raised: Undisclosed

rebag 512 x 512

Online authority & marketplace for luxury handbags.
Founders: Charles-Albert Gorra, Erwan Delacroix
CEO: Charles-Albert Gorra
Capital Raised: $31.8M


Rockets of Awesome
Reinventing the way parents shop for kids by leveraging data & personalization.
Founder: Rachel Blumenthal
CEO: Rachel Blumenthal
Capital Raised: $19.5M

stadium 2

Stadium Goods
An online marketplace for sought after sneakers & streetwear.
Founders: Jed Stiller, John McPheters
CEO: John McPheters
Capital Raised: $5.6M

stance 400 x 400

Premium sock brand dedicated to the spirit of individuality.
Founders: Aaron Hennings, Jeff Kearl, Rick Alden, Ryan Kingman, Taylor Shupe
CEOs: Jeff Kearl
Capital Raised:$116M


Reinventing fashion through innovative technology, personalization & a data driven platform.
Founders: Adam Goldenberg, Don Ressler
Adam Goldenberg, Don Ressler
Capital Raised: $259.7M


The Black Tux
Premium tuxedo & suit rental service for the modern man.
Founders: Andrew Blackmon, Mike Gammarino, Patrick Coyne
CEOs: Andrew Blackmon, Patrick Coyne
Capital Raised: $62.6M

the real real 900 x 900

The RealReal
The leader in authenticated luxury fashion consignment.
Founder: Julie Wainwright
CEO: Julie Wainwright
Capital Raised: $288M


Innovative bra & underwear brand that believes fit should come first.
Founders: David Spector, Heidi Zak
CEOs: David Spector, Heidi Zak
Capital Raised: $13.6M


True Botanicals
Non-toxic, quality skincare products made with natural & organic ingredients.
Founder: Hillary Peterson
CEO: Christina Mace-Turner
Capital Raised: $14.1M


Apparel brand built on perfecting comfortable men's shirting, meant to be worn untucked.
Founders: Aaron Sanandres, Chris Riccobono
CEO: Aaron Sanandres
Capital Raised: $30M

Warby Parker
Designer eyewear featuring at home try-on & a socially conscious business model.
Founders: Andrew Hunt, David Gilboa, Jeffrey Raider, Neil Blumenthal
CEOs: Neil Blumenthal, David Gilboa
Capital Raised: $290.5M

Zenni Optical
Zenni was founded by 2 scientists with the mission to make high quality eyewear that is both attractive & affordable.
Founders: Tibor Laczay, Julia Zhen
CEO: Tibor Laczay,
Capital Raised: Self-funded