The Future of Brand To Consumer


The Lead helps D2C leaders/executives identify and optimize growth strategies, adopt the right technology and reduce the risk of being disrupted, by forecasting future trends, connecting them with enabling technologies and showcasing best practices.


The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience and last mile for brands selling direct.