Running Finely-Tuned Social Marketing Machines | Direct 60 Insights 2023
Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Running Finely-Tuned Social Marketing Machines By Sonal Gandhi Chief Content Officer at The Lead Time spent on social media is at a staggering 151 minutes per day on average, and it’s becoming a critical part of the purchase funnel. Brands need to […]
What’s Old is New Again in a Post IOS-14 Marketing World | Direct 60 Insights 2023
Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee What’s Old is New Again in a Post IOS-14 Marketing World By Sonal Gandhi Chief Content Officer at The Lead The dust has finally settled after the IOS-14 privacy changes that rocked the marketing world a few years ago. A new picture […]
Mastering Brand To Consumer | Direct 60 Insights 2023
Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Mastering Brand-to-Consumer in 2023 By Sonal Gandhi Chief Content Officer at The Lead Incumbent Brands are Mastering D2C With a World-Class Tech Stack A modern tech stack is the foundation for building a strong direct-to-consumer business, regardless of the size of the […]
Customer Knowledge & D2C Growth | Direct 60 Insights 2023
Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Customer Knowledge and D2C Growth: A Virtuous Cycle By Sonal Gandhi Chief Content Officer at The Lead Brands are Increasingly Benefitting from Growth in D2C Business Leading to a Greater Knowledge of Their Customer and Vice Versa A recurring theme in all […]
