AI Adoption Among Brands: A 2024 State of Play | Direct 60 Insights 2024

Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee AI Adoption Among Brands: A 2024 State of Play By Sonal GandhiChief Content Officer at The Lead Last summer, as we were interviewing executives for the Direct 60 list, there was a lot of curiosity around AI and Gen AI (in particular) […]

Mastering the Business of Brand in 2024 | Direct 60 Insights 2024

Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Mastering the Business of Brand in 2024 By Sonal Gandhi Chief Content Officer at The Lead Successful brands today are doing what they have always done – humanize the brand through authentic and relatable storytelling and create deep emotional connections with consumers. […]

Running Finely-Tuned Social Marketing Machines | Direct 60 Insights 2023

Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Running Finely-Tuned Social Marketing Machines By Sonal Gandhi Chief Content Officer at The Lead Time spent on social media is at a staggering 151 minutes per day on average, and it’s becoming a critical part of the purchase funnel. Brands need to […]

Mastering Brand To Consumer | Direct 60 Insights 2023

Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Mastering Brand-to-Consumer in 2023 By Sonal Gandhi Chief Content Officer at The Lead Incumbent Brands are Mastering D2C With a World-Class Tech Stack A modern tech stack is the foundation for building a strong direct-to-consumer business, regardless of the size of the […]

Customer Knowledge & D2C Growth | Direct 60 Insights 2023

Direct 60 Insights The Direct 60 Forum The Direct 60 List Selection Committee Customer Knowledge and D2C Growth: A Virtuous Cycle By Sonal Gandhi Chief Content Officer at The Lead Brands are Increasingly Benefitting from Growth in D2C Business Leading to a Greater Knowledge of Their Customer and Vice Versa A recurring theme in all […]