The Indicator | May 3, 2024
The Indicator | May 3rd, 2024 By Sonal Gandhi Chief Content Officer at The Lead In collaboration news this week, FKA Twigs is a creative partner for On’s new line of apparel while Tag Heuer and Kith partner to bring back a vintage watch collection from 1986. And Microsoft is partnering with Estée Lauder on […]
The Indicator | April 26th, 2024
The Indicator | April 26th, 2024 By Sonal Gandhi Chief Content Officer at The Lead In interesting earth month news – L.L. Bean, a cold weather apparel brand, is adjusting its business for a warming planet, starting with a collaboration with Summersalt (F50 ‘20 & ‘21) for swimwear. Meanwhile, Saks launched a retail media network […]
The Indicator | April 19th, 2024
The Indicator | April 19th, 2024 By Sonal GandhiChief Content Officer at The Lead QVC knows its audience – women over 50 – and is now targeting them with empowerment. Meanwhile Ikea is targeting the gamer segment with a new furniture line and LVMH along with a host of new brands are targeting newly minted […]
The Indicator | April 12th, 2024
The Indicator | April 12th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Sportswear brands are gearing up for all the global attention on the Summer Olympics – Nike unveiled team kits while Puma launched a worldwide marketing campaign. Latest Piper Sandler survey is in – Teens still like Nike and Lululemon but […]
The Indicator | April 5th, 2024
The Indicator | April 5th, 2024 By Sonal GandhiChief Content Officer at The Lead Big week for notable M&A activity as Foremost 50 (’19 & ’20) brand, Dia&CO, was acquired by FullBeauty Brands and ABG looks set to acquire Champion from HanesBrands. In other news, the trend of creative partnerships continues as Madewell partners with […]