By Sonal Gandhi
Chief Content Officer at The Lead
Lots of marketing news this week, coinciding with Cannes Lions. Amazon launched a cookieless tracking alternative called Ad Relevance, while Athleta launched its first TV ad featuring Simone Biles. Meanwhile, young brands like Winx Health, Fulton and Blume, priced out of large platforms, are trying scrappy and creative tactics to get consumer attention like content marketing, flyers and sidewalk stencils.
From content marketing to attribution in the post-cookie world, The Lead Summit on July 10th and 11th, will answer all your questions on the latest winning marketing strategies. Join us!
● Foremost 50 brand, Stix, is rebranding to Winx Health and taking on Kerry Washington as investor and adviser. The brand introduced new products and achieved profitability in Q1 of 2024 by reducing reliance on paid advertising in favor of content marketing. (Modern Retail)
● Young brands like Fulton, Elix, and Blume are turning to scrappy guerilla marketing tactics to get the word out about their products, as platforms like Meta now cost hundreds of thousands of dollars to get a worthwhile number of impressions. These tactics include tracing stencils on the sidewalk, giving out flyers or purchasing out-of-home ads in big cities. (Modern Retail)
● 83-year-old Kleinfeld Bridal introduces e-commerce for the first time with Kleinfeld Again, an online consignment shop allowing brides-to-be and one-time brides to shop or sell pre-worn wedding gowns. (Glossy)
● Athleta launched its first linear TV ad ahead of the Paris Olympics, which features gymnast Simone Biles. Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative. (Retail Dive)
● Target is launching an AI-powered chatbot tool, Store Companion, as an app on store associates’ handheld devices. The app is designed to help store associates answer process and procedure-related questions. It’s currently in pilot testing at about 400 locations ahead of a planned nationwide roll out. (Retail Dive)
● Amazon is launching its own cookieless tracking alternative called Ad Relevance which uses the latest in AI technology to analyze billions of browsing, buying, and streaming signals in conjunction with real-time information, to serve relevant ads across devices, channels, and content types without needing third-party cookies. (EMARKETER)
● Weight-loss drugs may be driving the growth in purchases of smaller sizes and form-fitting styles. The effect is positive for manufacturers who may need less fabric due to the increased quantity of smaller sizes. (WSJ)
Discover the power of Listrak’s unified platform for email, SMS, and push! Experience exceptional growth with seamless data integration and personalized messaging that produces meaningful connections and lasting relationships. Stop by booth #800 to learn more and grab a pair of Knockarounds.
Avenue Stores (plus-size apparel retailer) was acquired by FULLBEAUTY Brands.
Primo Water and BlueTriton Brands (water companies with brands like Poland Spring, Deer Park, and Mountain Valley) announced they would merge.
Space NK’s wholesale division was acquired by PCA Companies.
MAKEUP BY MARIO (makeup brand) announced the company is looking for strategic alternatives.
Financial Moves Powered by MMG Advisors
Wholesale Merchandise Planner | Fashion – New York, NY
Contracts Specialist | Tech – New York, NY | Hybrid
Advertising Operations – Manhattan Beach, CA | Hybrid
E-Commerce Assistant Manager, DTC – New York, NY
Packaging Project Manager | Cosmetics – New York, NY | Remote
Career Moves Powered by JBC
PRESENTED BY —
How the Lead Summit Inspired Playboy Forward in a Way That Is Resonating Now By Nisha Lakhiani Senior Marketing Manager at The Lead “When people hear ‘Playboy,’ they think of the past. But we’re focused on making it relevant today—redefining how we show up, who we engage with,
The Indicator | March 14th, 2025 By Sonal Gandhi Chief Content Officer at The Lead This week, in emerging marketing trend news – Substack, which has reached more than 5 million paid subscriptions for the first time, is now being embraced by brands like M.M.LaFleur and TheRealReal. And,
Meet Bonsai: Buy Incremental Customers & Profitable Growth By Jordan Brenner VP of Sales & Partnerships at The Lead What is the problem you are solving, and who are you solving it for? Brands lose up to $29 per new customer acquired because ad dollars go to conversions
Copyright © 2024 THE LEAD
