The Indicator | July 18th, 2024

By Sonal Gandhi
Chief Content Officer at The Lead

Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other news, Amazon’s Prime Day breaks records, EssilorLuxottica expands into the streetwear market with its acquisition of Supreme, and Limited Too makes a nostalgic return in partnership with Kohl’s. 

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'INNOVATION MOVES'

Chubbies secured a multi-year licensing deal with Team USA, Olympic Heritage, launching a line of patriotic apparel ahead of the 2024 Summer Olympics with additional capsules and collections to come. (Retail Dive)

Amazon’s Prime Day drove U.S. online sales to record $14.2B, up 11% year over year, according to Adobe Analytics, with electronics and back-to-school products among the top-selling categories. (CNBC)

New Balance announced an ongoing deal with the WNBA, making the brand an official partner of the league, alongside Nike, Puma, Under Armour, and Adidas. The partnership includes exclusive apparel and footwear, along with broadcast, digital and retail content, as women’s sports continue to gain momentum. (CNBC)

Limited Too, the beloved 90s and 2000s tween apparel brand is making a comeback, relaunching exclusively at Kohl’s, online and in-store, with a collection by the brand’s original designers. (Retail Dive)

● Balenciaga released its app for Apple Vision Pro. The immersive experience  includes interactive runway shows, lookbooks, and music, redefining how audiences engage with luxury fashion. (Vogue Business)

Estée Lauder enters the nearly $3B sleep wellness market with two night-focused products to capitalize on growing consumer investment in the category. (Glossy)

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'Financial Moves'

  • Supreme (streetwear brand) was acquired by EssilorLuxottica from VF Corp for $1.5B.
  • XSport Gyms (fitness franchisee) was acquired by Fitness International (LA Fitness parent).
  • Packed Party (party accessory manufacturer) was acquired by Bioworld Merchandising, Inc.
  • Beauty Bakerie (cosmetics brand) was acquired by West Lane Capital Partners.
  • Valenza Setting Lab (precious stone-setting company) was acquired by Pomellato (who is backed by Kering).
  • La Perla (lingerie) received a €500K loan from Tyche Bank.
  • Syntetica (nylon recycling start-up) raised €4.2M from EQT ventures, among others.
  • The Body Shop (retailer) was acquired out of UK administration by Aurea Group and a consortium of investors.
 

Financial Moves Powered by MMG Advisors

'Career Moves'

 

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