THE 2024 DIRECT 60 LIST

Anna Farberov

Anna Farberov

General Manager, PepsiCo Labs | Pepsico

“The future is all about personalization. Over the past few years, consumers are also demanding more personalized experiences and products from the brands they love. They now ask,” ‘How can I get a unique product tailored just for me?” With the help of new emerging technologies and automation, we can maintain the benefits of scale while delivering a personalized, always-on experience for every consumer.”

PREVIOUS COMPANIES: Procter and Gamble

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