“People have been talking about personalization for a while, but it’s less about personalization and more about tailoring the message and medium to the time, the need, the occasion and the place. I believe building connected experiences will be the key to success over the next few years. People have definitely shifted a lot of their behaviors and routines. They are going into stores now more for experiences versus digital, which in our categories, has focused on convenience. It’s really interesting to see how they’ve swapped roles in that way and we as brands need to reinvent accordingly, both in store to engage them and online to disrupt them.”