In today’s rapidly evolving retail landscape, successful customer acquisition and retention hinges on creating deep emotional connections with consumers. My passion for marketing was sparked by such a connection – when I first experienced the storytelling magic of The Lion King on Broadway. That moment inspired me and cemented my belief in the power of storytelling.

At Urban Outfitters, we prioritize authentic connections, channeling this ethos into nurturing individuality, listening to our consumers, and seamlessly bridging their digital and real-world experiences. Success lies in staying true to our core values of creativity, inclusivity, and connection while adapting to ever-changing trends. This approach ensures we not only stay top of mind but also lead cultural trends, strengthening our bond with our community with every interaction.