THE 2024 DIRECT 60 LIST

Lou Alaimo

Lou Alaimo

VP, Digital Commerce | PIM Brands

“I am very excited about the future of the industry, particularly for CPG brands, because we are entering an era where data-driven insights and personalized experiences will redefine consumer engagement. The ability to seamlessly integrate physical and digital shopping, coupled with emerging technologies like AI and AR, will allow us to create truly immersive and tailored experiences which will drive growth and brand loyalty in new and interesting ways.”

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