The Direct 60 honorees are executives who are doing the important work of building their brand’s direct-to-consumer business. They may represent any part of the D2C value chain – marketing, digital, technology, merchandising, logistics, customer experience, supply chain, or stores. Or they may have a cross-functional role such as innovation or business transformation.


Direct 60 executives should be in their role (or similar) for at least two years and have demonstrated a personal impact in growing the company’s direct-to-consumer business revenue.

Executives will be measured on: technology uses, innovation, transformation strategies, etc. The company as a whole should be generating at least $250m in revenue.

Example titles for honorees include: Chief Digital Officer, Chief Operating Officer, VP Marketing, VP Ecommerce, VP Innovation and others.

See The Direct 60 List (2023) for additional guidance.

Fill out the form below to nominate an executive (or yourself) to The Direct 60 List.