THE 2024 DIRECT 60 LIST

Steph So

Steph So

SVP, Digital Experience | Shake Shack

“To succeed in today’s competitive environment, brands need to continuously push the envelope, passionately innovate, and listen – whether it’s about how we’re elevating the guest experience online and in-store, or how we’re attracting new customers. A commitment to innovation ensures that your brand not only meets but exceeds the evolving needs and expectations of your customers, driving both growth and loyalty.”

PREVIOUS COMPANIES: Ralph Lauren, Estee Lauder

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