The Indicator | April 12th, 2024

By Sonal Gandhi
Chief Content Officer at The Lead

Sportswear brands are gearing up for all the global attention on the Summer Olympics – Nike unveiled team kits while Puma launched a worldwide marketing campaign. Latest Piper Sandler survey is in – Teens still like Nike and Lululemon but brands like Hoka, On, Alo Yoga and Vuori are gaining mindshare. Meanwhile, Etsy is out with its trend report for the spring/summer season which also includes western wear!


  • Piper Sandler’s teen survey is in – Nike remains the leading clothing and shoe brand for teenage consumers, but has seen a dip in interest while Hoka and On saw their share increase among upper-income teens. In apparel, Lululemon maintained its second place positioning, but Alo Yoga and Vuori both saw dramatic spikes in popularity. Coach also remains a popular brand among teenagers as their top handbag brand. (Retail Dive)

  • As a part of its growth plan to reach 200 store count in the US by 2027, Uniqlo is expanding its footprint by 11 new stores in California and Texas in 2024. (Chain Store Age)
  • Just ahead of the Summer Olympics, global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do”. A long list of athlete ambassadors are signed up for the campaign, which is running on TV, social media, public relations, out-of-home and point-of-sale channels throughout the year. (Retail Dive)

  • Nike unveiled Olympic kits for the teams it sponsors on Thursday alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith. Nike also spotlighted its “Air” cushioning technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter. (Reuters)

  • Western wear brand, Tecovas (Foremost 50 ’21 & ‘22) is reaching a broader group of shoppers through event sponsorships like music festivals and sporting events. Partnerships include Stagecoach country music festival, Opry NextStage, Austin Gamblers, a professional bull riding team, and Circuit of the Americas, a motor racing track in Austin that has hosted Formula 1 races. The brand thinks about ways it can tie these event sponsorships back to its website or social pages, such as by doing artist spotlights on its social media pages. (Modern Retail)


Powered by the latest location analytics, analyzed over 3,000 shopping centers across the U.S. and dive into trends driving mall traffic and changes in consumer behavior. Discover how malls are using strategies such as experiential retail, entertainment, pop-ups, and luxury offerings to attract shoppers in 2024.


'Financial Moves'

  • Knot Standard sold its DTC assets to Billy Reid (fashion designer).
  • Puig announced it would IPO in Spain, targeting a €3B valuation.
  • Tegra (US Sports sports apparel) was acquired by Sae-A Trading.
  • SEVEN (haircare backed by Proctor Lane Investments) was acquired by West Lane Capital Partners.
  • Sparxell (plant-based beauty pigments) raised $3.2M to fund growth initiatives.

Financial Moves Powered by MMG Advisors

'Career Moves'

Career Moves Powered by JBC 



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