The Indicator | October 11, 2024
The Indicator | October 11th, 2024 By Sonal GandhiChief Content Officer at The Lead In this week’s news, teens still love Nike but a tad bit less, Anthropologie grabs inspiration from The Met and the Gilded Age while its sister brand Urban Outfitters lowers prices before the holidays. Meanwhile, Authentic Brands Group tied up with […]
The Indicator | October 4, 2024
The Indicator | October 4th, 2024 By Sonal Gandhi Chief Content Officer at The Lead A few big-name partnerships in the news this week including Levi’s campaign featuring Beyoncé, LVMH’s partnership with Formula 1 and QVC’s with USA Pickleball. Meanwhile ABG completed its $1.2 billion acquisition of Champion from Hanes and is planning to expand […]
The Indicator | September 27, 2024
The Indicator | September 27th, 2024 By Sonal GandhiChief Content Officer at The Lead A couple of notable acquisitions in the news this week, including Blue Nile by Signet and Bravissimo by Wacoal Europe. Generative AI applications are also in the news as brands like Dior, CK and BMW embrace virtual influencers and Puma taps […]
The Indicator | September 20, 2024
The Indicator | September 20th, 2024 By Sonal GandhiChief Content Officer at The Lead Gen Z is featuring prominently on brands’ wishlist this fall. Urban Outfitters is opening pop-ups on college campuses, Uniqlo has launched its cheaper trend-driven brand, GU, in the US with a website and Soho store and E.l.f (a Gen Z-focused mass […]
The Indicator | August 23, 2024
The Indicator | August 23rd, 2024 By Sonal GandhiChief Content Officer at The Lead In this week’s news, H&M is repositioning the brand through new experiences and assortment this fall, Brat Summer continues for K18 with Charlie XCX endorsement and online spending shifts towards lower-cost items and the mobile platform. ‘INNOVATION MOVES’ ● H&M is upgrading […]
The Indicator | August 16, 2024
The Indicator | August 16th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Lots of M&A activity this week, most notably – Mars is planning to acquire Pringles maker Kellanova, Unified Commerce Group acquired Greats from Steve Madden and Recurate resale platform was acquired by competitor Trove. Meanwhile, new online-only apparel retailers like […]
The Indicator | August 9, 2024
The Indicator | August 9th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Physical retail bounce back is in the news this week – retail vacancies are at a 10-year low, online-only holdouts like Revolve open their first store and Ace Hardware is investing $1 billion in experiential retail. Not surprising, location analytics […]
The Indicator | August 2, 2024
The Indicator | August 2nd, 2024 By Sonal Gandhi Chief Content Officer at The Lead With double-digit growth YOY, the 117 year old brand, New Balance, is working on becoming the third largest sneaker brand worldwide. In Paris, New Balance has sponsored 85 athletes, including Coco Gauff and two-time Olympic track-and-field medalist Gabby Thomas. Meanwhile, […]
The Indicator | July 26, 2024
The Indicator | July 26th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Brands are embracing the Olympics in a big way in 2024. With this comes a wave of creative activations at the games: from Figs outfitting Team USA’s medical team to Pampers creating a nursery for athlete parents to Fenty Beauty […]
The Indicator | July 18, 2024
The Indicator | July 18th, 2024 By Sonal GandhiChief Content Officer at The Lead Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other […]
