The Indicator | July 18, 2024

The Indicator | July 18th, 2024 By Sonal GandhiChief Content Officer at The Lead Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other […]

The Indicator | June 28, 2024

The Indicator | June 28th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Brands and retailers are testing new ways of improving loyalty beyond discounts – Footlocker is allowing customers to use points on boosting their chance of winning exclusive access while New Balance is using trade-ins as a way to create stickiness. […]

The Indicator | June 21, 2024

The Indicator | June 21st, 2024 By Sonal GandhiChief Content Officer at The Lead Lots of marketing news this week, coinciding with Cannes Lions. Amazon launched a cookieless tracking alternative called Ad Relevance, while Athleta launched its first TV ad featuring Simone Biles. Meanwhile, young brands like Winx Health, Fulton and Blume, priced out of […]

The Indicator | June 14, 2024

The Indicator | June 14th, 2024 By Sonal GandhiChief Content Officer at The Lead Some things are a given in retail these days – big retailers will eventually launch a media network (see Costco), online pure plays will eventually open a store (see Revolve) and legacy brands will celebrate big birthdays with retro reissues and […]

The Indicator | June 7, 2024

The Indicator | June 7th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Busy week for M&A – Randa and Marquee brands came together to acquire Totes Isotoner, ABG acquired Champion, Estée acquired Deciem and Outdoor Voices was bought by Consortium Brand Partners. In other financial news, Father’s Day spending is expected to […]

The Indicator | May 31, 2024

The Indicator | May 31st, 2024 By Sonal Gandhi Chief Content Officer at The Lead Luxury sneaker brand and maker of pre-distressed shoes, Golden Goose, is going public and seeking to raise $108 million from the IPO. In innovation news this week, Walmart launched its immersive shopping platform while Tastemade launched a shoppable streaming show. […]

The Indicator | May 24, 2024

The Indicator | May 24th, 2024 By Sonal GandhiChief Content Officer at The Lead Vintage and archival pieces are trending with young consumers and celebrities – Urban Outfitters partnered with Kate Spade to revive the iconic baguette from the ‘90s while eBay, the original platform for vintage and second hand goods, declared May 21 as […]

The Indicator | May 17, 2024

The Indicator | May 17th, 2024 By Sonal GandhiChief Content Officer at The Lead In the news this week, brands are capitalizing on the growing craze for European/global sports among young Americans. Brands like Pacsun and Palm Angels are designing for the Miami Grand Prix while U.K.-based Classic Football Shirts, makers of retro vintage soccer […]

The Indicator | May 10, 2024

The Indicator | May 10th, 2024 By Sonal Gandhi Chief Content Officer at The Lead In collaboration news this week, FKA Twigs is a creative partner for On’s new line of apparel while Tag Heuer and Kith partner to bring back a vintage watch collection from 1986. And Microsoft is partnering with Estée Lauder on […]

The Indicator | May 3, 2024

Indicator Newsletter Post 5.3.24

The Indicator | May 3rd, 2024 By Sonal Gandhi Chief Content Officer at The Lead In collaboration news this week, FKA Twigs is a creative partner for On’s new line of apparel while Tag Heuer and Kith partner to bring back a vintage watch collection from 1986. And Microsoft is partnering with Estée Lauder on […]