Executives Mastering the Business of Brands

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The Direct 60 Are Digitally-Minded Leaders Developing Winning Strategies and Achieving Impressive Results

The Direct 60 List recognizes executives redefining the go-to-market strategies for the world’s most iconic brands. Leveraging technology, digital innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a highly-dynamic, consumer-centric and data-driven world. Read the official press release.

The Direct 60 List honors individuals who excel at navigating dynamic market landscapes while upholding long-term objectives. They achieve this by strategically investing in technology, maintaining brand relevance, fostering agile teams, and providing exceptional customer experiences.