Presented In Partnership With —
The Direct 60 are Brand Leaders at the Forefront of the Direct-to-Consumer Pivot.
Hailing from incumbent (traditionally wholesale) enterprise brands, these calculated risk takers and new adopters are retooling their company infrastructure for this new world where every brand is a direct-to-consumer brand. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & industry.
Executives on the Direct 60 List are selected for their ability to make a meaningful, material, and long-lasting contribution to a brand’s revenue growth from D2C channels. They are deploying a combination of initiatives to meet the brand D2C growth objectives including — strategic investments in baseline technology and/or point solutions; advancing the brand’s relevance and appeal with existing and new customer segments; developing new products, categories, sub-brands, or service offerings (such as resale) to keep up with changing customer expectations or needs; spotting and mastering innovation trends; creating delightful, unique and optimized customer experiences; changing the brand’s internal culture to be more agile, customer(not product)-centric, and data-driven.
The Future of Brand-To-Consumer
The Direct 60 list is one of three lists that Lead releases every year that highlights the future of brand-to-consumer. The Lead also publishes The Foremost 50 list of digital-native brands and The Leading 100 list of technology start-ups. Together these lists represent direct-to-consumer innovation in fashion, beauty and consumer industries. The Lead brings together these innovators at The Lead Summit, our annual flagship event. Check out the list below to see if you spot any of our 2023 Summit speakers!